Meriton Hotels Australia

Meriton Hotels Australia 1
MERITON HOTELS AUSTRALIA
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Meriton Hotels Australia 2
Introduction and background of Meriton hotels in Australia
Meriton Hotels are known to deal with services of offering luxurious apartments within
Sydney, a city in Australia. Meriton Hotels are a located in attractive places that offer excellent
view of the Sydney city to every visitor that visits the premises. The guests are provided with
free Wi-Fi at the property so as they can enjoy browsing in their free time (Lin 2015). The hotel
works by providing a brand that is synonymous with superior value as well as value to its
targeted and esteemed customers. Besides, Meriton Hotels in Australia remain as the largest
owner-operator of different hotel rooms with eighteen great locations together with 4,644 suites
(Patiar 2016). The hotels have existed to be the award-winning and have continually been ranked
the best in every location on many traveller reviews online sites.
The hotel was established back in early days of 1963. It has made a significant influence
on the landscape of Australia. The private organization has planned, organized, and created over
750,000 residences and some of tallest towers across eastern coast of Australia (Patiar 2016).
Besides, Meriton Hotels offer different transactions, rental, together with services of
management for property, along with the luxury accommodation. The accommodation brand that
the hotel is offering in its current operations is referred to as Meriton Suite. Such brand being
offered by the Meriton Hotels are found in more than eighteen different locations in entire
Australia. Moreover, Meriton Hotels have spearheaded the revolution of apartments with
complicated and premium apartments (Yu 2014). Conversely, initiator of Meriton Hotels and its
administration director, billionaire assets capitalist known as Triguboff Harry, is still avidly
concerned in process of designing as well as construction of all projects.
SWOT Analysis Meriton Hotels in Australia

Meriton Hotels Australia 3
The SWOT analysis for Meriton Hotels in Sydney presents the strategic planning
essential for measuring weakness, strength, opportunities, together with threats that the hotels
faces while involved in business operations. Strengths alongside weakness of Meriton Hotels
represent its internal aspects that constitute planning of resources relating to its rivals in at least
one resource (Sezen Doğancili and Tarakçıoğlu 2017). Besides, opportunities as well as threats
of Meriton hotels represent external aspects that have great impact on growth and advancements
in operations of Meriton Hotels.
Strength
 The hotels have been able to establish more than five hundred categorized hotels in
Sydney with availability of room of approximately ten thousand.
 Hotel has different international brand titles that comprise of Intercontinental that work
towards meeting desires of different international tourists (Qiu and Wei 2017).
 Low labor costs that offer better revenue margins to owners of hotels
 High development potential due to healthy increase in international tourist that visits
Sydney has been the major factor that improves its profits
 The hotels are rich with fundamental attracting beaches, places, or cultural heritage that
help it to attract more visitors
Weaknesses
 Meriton hotels are highly dependent on season due to changes in weather during the year
leading to low profit earned during off peaks