Merits and Demerits of Applying Social Media in Developing Business Networks

MERITS AND DEMERITS OF APPLYING SOCIAL MEDIA IN DEVELOPING BUSINESS NETWORKS 1
Merit and demerits of applying social media in developing business networks
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MERITS AND DEMERITS OF APPLYING SOCIAL MEDIA IN DEVELOPING BUSINESS NETWORKS 2
Table of Contents
Abstract.......................................................................................................................................................3
Research questions......................................................................................................................................4
Research question one.............................................................................................................................4
Research question two.............................................................................................................................4
Research question three...........................................................................................................................5
Reference list...............................................................................................................................................6

MERITS AND DEMERITS OF APPLYING SOCIAL MEDIA IN DEVELOPING BUSINESS NETWORKS 3
Abstract
Social media has different views in the informational systems (IS). Philosophical foundations
have elaborated on four framework theories that can be compared and applied to social media. A
comparison is made between the four social media theories empirical findings. Future research is
recommended since some concepts in the use of social media have not been fully investigated.
There are four main theories that qualifies the investigation. These theories include: Goffman’s
presentation of self, Sartre’s existential project, Bourdieu’s social capital and Heidegger’s
shared- world. The findings indicate that, Goffman argument is based on describing different
situations that are organized within the physical environs. Bourdieu’s theory is discussed among
different groups as opposed to the Goffman theory. The social capital is different from economic
capital and they are all in a position of being converted into economic capital in the long run.
The remaining two theories are not used to describe social media in informational systems.