Method of Conceptual Art - PDF

How has conceptual
art influenced fashion
in term of aesthetics?

Table of Contents
Title: ................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY...................................................................................................10
DISCUSSION................................................................................................................................12
RECOMMENDATION:................................................................................................................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

Title:
How has conceptual art influenced fashion in term of aesthetics?
INTRODUCTION
Conceptual art is refers as the art in which the idea or concept included in the work that
take precedence over traditional aesthetic, material and technical concern. In the case, when an
artist applies a conceptual form of art, it means that all of the planning and decisions are created
at the very beginning and implementation is a perfunctory affair. A thought or idea is considered
as the machine which plays vital role in developing art. In another words, Conceptual art is
basically relay upon the concept, where it is the state of changing a concept of thought into
tangible aspects (Frith and Horne, 2016). The method of conceptual art is has emerged in the
United State or Western Europe since the end of 1950's and has spread significantly in many
capitals of the globe. The key objective of conceptual art is to draw attention of individual in
today's globe and widespread disintegration of visual arts, ideological structure and traditional
institution. Conceptual-ism is recognised as a critical critique of its interaction with aesthetic
institution in artistic production, therefore this trend is basically based on the artist's translation
of an individual's idea that are applying on any medium that are suitable for any sort of
expression. Aesthetics is the philosophical analysis which is based on beauty and taste. The study
of aesthetics is based on the sensory value and it refers as the visual attractiveness of an item.
However the study have established that developing a good aesthetics in a product assist to better
usability and user experience (Fowler, 2016). The study aims to determining the conceptual art
that impacted fashion in terms of aesthetics. In this proper analysis will be based on conceptual
art and how it significantly influenced the aesthetics.
Philosophy introduces as an effective way of thinking regarding the society, universe and
world. It works asking general questions regarding the human nature thought and the connections
between them. Along with this, the philosophical concerns elevated by conceptual art can be
classified into two main sections. First, there are particular questions to perform with conceptual
art itself as well as the claims which support the project that drives it. Second, the conceptual art
creates philosophical issues from a broad perspective (Eisner, 2017). There are mainly five
philosophies related with conceptual art which is definition of art, ontology and media of art,
aesthetic value of art, interpretation of art and the cognitive value of art. All these are important
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and essential philosophies which will direct impact on fashion in term of aesthetics. In addition,
philosophy of art refers as the study of art nature, including different concepts such as
interpretation, expression, representation and form. Philosophy of art is closely linked to
aesthetics. According to the John Hospers, 2019, the philosophy of conceptual art is mainly
dignified from art criticism which is mainly related with the finding and evaluation of specific
works of art. Therefore. Aesthetics refers as the philosophical study of taste and beauty. In
simple word, aesthetics is the division of philosophy related with the appreciation and nature of
taste, beauty and art. It has also been determined as critical reflection of nature, culture and art.
Therefore, philosophies is important and significant part for analysing conceptual art and its
influence over fashion in term of aesthetics. Aesthetics value refers as the value that an event,
state or object of affairs possesses in virtuousness of its ability to elicit positive or negative value
when experienced or appreciated aesthetically (Kawamura, 2018). Aesthetics is the effective
study of beauty which is essential in everyone life because it's representative of an individual
values. Thus, philosophy is significant part in conceptual art and have large impact over the
fashion in terms of aesthetics.
Background of the Research
Conceptual art is refers as a wider concept which has majorly influences fashion in terms
of aesthetics, therefore this terms is concerned with beauty or the appreciation of beauty.
Conceptual art has mainly emerged in the United States and Western Europe since the end of the
year of 1950.s and has widely spread in different capitals of the globe. The fashion is basically
based on the perception of people and this is mainly influenced through the perception of
designers. Conceptual art has been significantly affected through the Dadaism which expresses
rebellion and freedom through regulation and cognitive content (Dutton, 2018). Conceptual art
may represents an individuals expressions regarding fashion, thus the fashion is mainly based on
an individuals tastes and perception. As people are having different sort of taste and perception
regarding fashion. Mainly, conceptual art passively sets out to be controversial in so far as it
seeks to challenge and probe us in regards what we suppose to tend to proceeds as acknowledged
in the domain of art (Adorno and et. al., 2018). In case, this content to evoke controversy and
debate lies at the very heart of what conceptual art sets out to do, namely to create us
interrogation our assumptions not only n regards what may properly qualify as art and what the
function of the artist should be, but also about what our role as perceiver may include.
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Research Aim
This refers as they key area of an investigation which determined the majorly purpose of
execution of the study in effective manner. The key aim of this particular investigation is "To
study the aspect regarding conceptual art that influenced fashion in term of aesthetics".
Research Objectives
 To access the characteristics and features of conceptual art as the key part of fashion
design.
 To study the interrelationship among conceptual art and fashion in terms of aesthetics.
 To determine the most essential fashion designers that affects characteristics fashion in
terms of aesthetics. To analysis and criticize the designs of some fashion designers influenced by the
conceptual art.
Research Questions
 What are the characteristics and features of conceptual art as the key part of fashion
design.
 What is the interrelationship among conceptual art and fashion in terms of aesthetics.
 Who are the most essential fashion designers that affects characteristics fashion in terms
of aesthetics.
 How to analysis and criticize the designs of some fashion designers influenced by the
conceptual art.
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LITERATURE REVIEW
Conceptual art in architecture
According to Eysteinsson (2018), Conceptual architecture is a type of architecture which
is based on various concepts, this means expansion of architecture. Ideas play a very different
role in architecture, they have more importance than finished building. These ideas are mostly
represented in form of diagrams, texts or various installations. Any design is a formation of a
concept, which is made by modern architects. a unique and creative idea leads to beautiful
innovations (Stone, E. and Farnan, S. A., 2018). This type of art was basically introduced in half
of 20th century. It is different from cubism and was considered better than it as it defines a
beautiful relationship between life and art. Conceptual art is skill based and purely aesthetic, it
believes in deeper meaning of any structure. Many principals of conceptual art is also taken from
architecture as it has been main motive of architecture. Combination of expressions of a artist
and aesthetics is what makes an architecture impressive and more creative. Conceptual art is
defined as that concept or idea in which more important is idea than the finished product. This
kind of work includes aesthetic, materials and technical concerns. The conceptualist position
offers a convincing picture or idea of new condition of art and architecture which opens new
ways of knowing through feeling. There are various hallmarks of fashion which are inspired by
architecture (Jansen, Craik and Eicher, 2018). These consists of exaggerated proportions and
swooping angles. The main focus is on shapes and construction. The architectural look includes
three dimensional look of fashion in which fabrics are melded, folded, layered and pleated for
building up a 3-D effect. Fashion takes inspiration from different sources starting from natural
world to fine art. The designers whoa re dabbling in architectural fashion utilises material blocks,
that constructs a wearable form in same manner architects use cement, concrete or glass to make
buildings.
Conceptual art (Painting)
Art and fashion differ significantly in their respective attitudes to history. Art looks at its
own historical tradition and, importantly, at the communication of history (historiography), as
points of friction and contrast. It has been said that conceptual art is a well known art for which
idea or concept behind the work is far important than the final art. There are various forms of
painting used by the artist in order to create a master piece which is attractive than anything. For
an artistic, creativity has no limit and they create attractive and unique products. It has been
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identified that painting is a well known form of self-knowledge where it can be easily noticeable
with the help of its colour, symbols, form and so on.
It has been said that art designers are highly responsible for transforming the thought of
individual across the world in a positive manner, so that they can adopt new and unique things
effectively (Mandoki, 2016). Along with this, in today's competitive world Fashion designer
across the whole wide world try to develop a picture and image landed in the contemporary
environment. According to the Sara Lopez, who is a well known fashion blogger says that large
number of designers in the world have left us with their legacy by providing them some specific
cloths and garments which pick up some great masterpiece. For instance, Dolce and Gabbana is
inspired by the painting of Claude Monet which is Water Lilies. There are various art or painting
which enhance the beauty of garments and clothing. Fashion designer get inspired by every
unique thing whether it is flower, water fall, animals and so on (Stam, 2017). Designers and artist
create unique designs by adopting some concept which as a result modify the mind set of
individuals living within the country.
Standard of beauty in different decades:-
The standard of beauty are always being categories by people in different manner as per
their belongingness to different culture, society or time in which they live (Shuker, 2017). As per
the time move the attributes or style people consider as the definition of beauty standards
changes frequently. There are several type of art as well as methods consider by the people
within the society from ancient time in order to enhance the beauty so that each person can look
good as per the trend present among people. In ancient time the standard of beauty was consider
in term of ornaments that people carrier, cultural clothes they wore and hairstyles which they use
to carry in order to look pretty different from others (Korsmeyer, 2019). From several decades
men & women usually adopt several ways for enhancing their beauty like they use to wear
dozens of tight rings in their neck for getting a lengthy neck which consider to be the main
symbol of styling. Despite of this some people use to wrap up their hairs in totally different
manner either by creates number of braids or by wrapping up their hairs into half bun and
leaving reaming hairs messy and curly. These all are some example of activities that people use
to adopt in ancient time for adopting standard in their styling to look beautiful. Despite of all this
the type of clothing people wear also consider depict some feature in term of beauty standards
like for looking attractive people use to carry a long piece of cloth in which half of it draped
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around their body and remaining leave free which provide them elegant look. In addition to some
use to drape piece of cloth over their head as a sign of their higher position within the society
while other people use to carry crown that is made up of some metal or sometimes of flower to
make it more attractive.
Standard of beauty in different cultures
Standard of beauty is termed as different according to different cultures. In context of
fashion industry, plastic surgery is seen as the most important trend in fashion industry which is
being adopted by every culture in different manner that is as per their standards (Wellmer,
2018). While talking about standard of beauty in Korea, it has been identified in the year 2014,
around 980000 surgeries has been executed in Korea (Different cultures have different beauty
standards, 2017). Here, maximum number of surgeries are executed in double eyelid. The main
reason for choosing this area is that Korean people believe in grabbing look of westerners. Apart
from this, it has been observed that Korean people considers individuals beautiful only when
they have fair skin.
Whereas, beauty standard of Hawaii gives main priority to tan skin people rather than fair
one as they believes beauty can only be highlighted with the dusty complexion only (Attridge,
2017). Along with this, the Hawaiian culture also supports that at the time of giving rating to
model in terms of beauty, major priority is given to those one who has darker skin.
While taking about beauty standards in Kenya, it has been observed that there their
standards for measuring women beauty is quite different. According to the culture of Kenya,
these people consider a women beautiful when they are heavier. This means that custom of
Kenya states that if women is healthy then she is more wealthy and beautiful (Hepburn, 2019).
One the other hand, skinny women is Kenya are considered as the poor because as its localise
people believes that they are starving due to which they health is declining.
On the other hand, most of girls in France places their efforts in starving as they want to
look like high fashion model who runs at fashion week. The main reason behind this is that
Beauty standards of France states that women is beautiful when she is thin in flat.
On the basis of all of the above stated beauty standards of different cultures are different
in some manner but the common thing which they all have in common is their efforts towards
perfection.
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Standards of beauty in African tribes
Beauty is prevailed among men and women of African society. Some beauty facts are
performed because of ritual and some due to religious facts. In African beauty standards are set
according to Eurocentric standards of beauty which is in trend as per past mind set of African
people residing in society. In Africa, there is important role of internal and external beauty for
women because it makes them different from others. Women are responsible for managing home
environment as well as market (Kivy, 2019). Hence they have to smart enough to maintain
positive impact on all over society. There are different practices which has to be performed by
females of Africa to perform actions in better and effective manner.
Stretched earlobes and shaved head are considered as beauty in many tribes of Africa.
Women wear heavy jewellery of stone or trusks of elephant wear in their neck and ear. In order
to draw attention from others, there are large earlobes wearing bright beads and jewellery
through which they can become different from others.
Lips stretching is one of the most important way through which African women can draw
attention of men. This is done to mutilation of body. This paratactic is famous among Ethiopian
women who denotes female maturity (Chalmers, 2019). This practice is done by removal of two
lower front teeth and then piercing of heavy wood or mud is done in lower lip. This is the
practice which is done to attract men and shows that girl is out of teenage section. As much as
heavy jewellery women is wearing this makes them more attractive and beautiful.
There is ritual of body scarification which is sign of beauty which is prevailed in different
parts of Africa. This tradition is relevant in South America and different parts of Africa through
which they can show their dedication among people (Derrida, 2017). This practices is known
among men as well as women. This practice is done to show religious feel and it works like
tattoos and show social status of women. Some have to scratch their chest and torsos because this
is relevant for maintaining integrating and shows religious feel among people for their god.
When a girl has scratch, then it is clear that she crosses their teenage and enters in adolescence.
There is pain in such practices but it is believed that women have enough courage through which
they can bear this pain.
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Standard of beauty in Cambodia tribes
The standard of beauty is a subjective matter of each and every individual that depict
their value, background due to which other people get attracted. The culture of Cambodia is
mainly influenced by the religion of Indian that fall under Hinduism and Buddhism category. So
they have a unique civilization, art, architecture as well as animistic belief. In terms of
architecture and housing the standard of beauty is influenced by the decoration that is carved or
mapped into the walls and represent their mythical creatures. Along with that the Cambodia
tribes adopt the hierarchical Khmer culture under which the higher the age of the person the
greater respect they will receive from the surrounding. Here the family members ties the strong
bond and respect each other's emotions. Thus, in Cambodia the standard of beauty for women is
that they have a thin body, long fingernails and remain elegant by following their culture
successfully (Duncan, 2018). The most essential element of the Cambodia tribes is that it adopt
the creative process under which rather than just focusing on the traditional artistic media the
local residence uses the tradition art and fashion as a base and bring innovation by using the
physical material in more attractive way. This enhance the handicraft work and enhances the
contribution of people by improving their creativity effectively. Further, the conceptual art work
form a network where the role of the thinker is to engage and use the material in such a manner
the art work remain preserved and everyone appreciate the work. Hence, the most effective or
popular part of this is that the art form is alike the languages which is the symbolic form that
carry forward their literature, painting, subjects and so on as they are the most attractive part or
standard of beauty that the people need to preserve.
Human perceptions on design and visual culture of fashion industry
The aspects of culture that are illustrated as a visual images is referred to as visual
culture. Fashion trends varies but values as well as perceptions of society are established as well
as evolve with respect to their culture and beliefs (Mackay, 2017). Fashion is reinterpretation of
good old values that is associated with refreshing as well as evocative concepts which portray
appreciations of society that is liable for making it more instinctive. At present scenario, youth
endeavour within interpretation of fashion trends that are being adopted by them them on the
basis of clothing styles which suits their traits as well as values. It acts as a trickle in which lure
of aesthetic experience has lead to rise within each day fashion and cognitive engagement
(Mounce, 2019). Apart from the traditional social agendas related with fashion trends, it denotes
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the attitude of generation that reflects trends related with anonymous styles along with self
expression. At present scenario, behaviour of individuals is reflected through self expression as
well as image which pave the way for social conformation and uniqueness. This is prevalent in
between youth's who is in stage of Erikson's psychosocial development with respect to their look
towards trendy dress choices.
Fashion communication has been turned 360 degree in context of communicable aspects
which starts of basic image related with how we look and what we feel like while expressing
emotional experiences while interactive implementations within dress (Zon, 2017). The success
lies within the ways society interprets trends and formulates judgements related with that. Thus,
its affect can be measured through the utilisation of barometer of social acceptance that is driven
through diverse motivational forces that are liable to underline values of individual as well as
behavioural traits. The distinctive manner of style is drawn from fashion trends that are
percolated with contemporary life, fashion code concepts are formulated by designers along with
street style fashion.
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RESEARCH METHODOLOGY
Research Methodology
It is define as method which are generally adopted by project manager in order to gather
appropriate and authenticate data. In this investigators basically conduct several activities such as
identification of data, selection of proper information, analysis of data and many more. There are
various ways which can be adopted by researcher for collection of informations such as adopting
research onion, experimental approach and many more. In respect of respective research,
investigator adopt research onion for collecting appropriate information as well as in this they
select case study or secondary method.
Research Onion
It is defined as stages which must be covering areas tat are required in developing
research. Each and every activities are done in systematic manner for giving solution to
problems. This provides effective progression through that research methodology is designed. It
is usefulness in adapting all types of research methodology which can be used in different
contexts. It is designed in order to know about perception of consumers regarding fashion
industry. There are different stages of research onion which are described below:
Philosophies
This section of the research onion is subdivided into several section such as realism,
objectivism, subjectivism, pragmatism, interpretivism and many more. In respect of this research
which is based on theme of how conceptual art influence the fashion, research manager adopt
positivism philosophies.
Approaches
Research approaches is define as procedure that is created by considering wide
assumptions of techniques that will be selected by researcher for collecting informations related
to topic. The approaches of research is generally divided into two portions i.e. deductive and
inductive approaches, explanation of which are given below in respect of respective research:
Deductive approach- It refers to technique or tool in which hypothesis is generally
originated by existing methods, theories or data. It is also define as a scientific principles or
approach which provide brief description related to relationship between the variables. This is
generally adopted by researcher for analysing quantitative informations.
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Inductive Approach- This is consider as method that is generally adopted by project
manager for understanding about the human and its attachment with a specific event. This
method will generally required close understanding of information.
In respect of respective research, project manager adopt deductive approach so that they
can identify how conceptual art influence the fashion.
Strategies
This is define as section which is adopted by researcher in order to identify method for
conducting research as well as collecting data. For this researcher can adopt various method like
case study, survey, experiment, action research, archival research and many more. Researcher of
this project adopt case study because through it they able to collect secondary data based on
research topic.
Choice
Under this research onion, there are different methods such as mono, mixed and multi
which can be used by researcher. They have used mixed method for collecting data and
information because they have taken view, opinion and ideas from different customer regarding
perception of fashion industry.
Time Horizons
Time horizon is defined as requirement of time for completion of assigned project work.
There are two methods in time horizon such as cross sectional and longitudinal. In order to
collection data and information within given time period, they have used cross sectional method.
It is the tool which analyse data from population or subset of it within specific point of time.
Techniques and Procedures
There are different techniques and procedures which are used for collecting data and
information in research. In this research work, it has to analyse about conceptual art of people
regarding fashion industry. The researcher has used secondary data method for collection of data
and information regarding perception of consumers for fashion industry. The different books,
journals, newspaper, agencies has been analysed in order to collect information and perception of
users for fashion sector. With this they can know more about requirement and usage of
consumers for apparel industry. Therefore, secondary method is time and cost saving as it helps
in collection of data and information in an effective and efficient manner for positive outcomes.
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DISCUSSION
Conceptual art basically deals with a idea or concept which is involved in the work take
precedence over traditional aesthetic, material as well as many such concerns. However, some
conceptual arts are also called as installations, which can be constructed by anyone by following
sets of written instructions. Under conceptual art the concept as well as idea is one of the most
curial aspect on basis of which work is done. Moreover, when a artist amends conceptual form of
art it basically describes all planning as well as decision which are made and executed. Shozo
Shimamoto, is one of the most influential Japanese artists who died at the age of 85. When he
was 19, he joined studio of Jiro Yoshihara. Shozo shimamoto was the co-founder of Gutai Group
and his work are collected in museum. With his regard conceptual art is art behind which work is
more essential than finished art of object. Furthermore, Shozo Shimamoto practise basically
involves vases which are filled with paints canvases. Gutai group was the first radical artistic
group which was founded by Japanese artist Shozo Shimamoto. The representive group was
involved in large scale multimedia performance as well as theatrical events which essentially
focuses on pursuit of originality.
As per view point of Kosuth, it is considered as one of the originator in conceptual art
who explored a strong relation among ideas, words and the images. Kosuth feels that images and
some other traces linked with artistic skills or crafts is required to be eliminated from art. This
will results in sharing of ideas in an immediately, purely and directly manner. According to
Kosuth, ideas must be conveyed without any obstacles due to which he believed that images
must be eliminated as he considered them as obstacles. He further explored relation between
words and their meaning by his art work “one and three chairs”. To explain this art, Kosuth used
an object, its photograph and dictionary definition of object. He state that for some people chair
is a solid object and for other person its a word to identify it. By this, Kosuth denotes how
language plays essential role in conveying identity and meaning to conceptual art. In this context,
Opinion of Robert Rauschenberg on conceptual art is different. Rauschenberg questioned the
main definition of art along with the role of artist. He shifted his thoughts from a conceptual
outlook towards a contemporary world in which having interaction with mass produced goods
and social media depicts unique vision of artists. Rauschenberg merges the fine art and realms
of Kitsch by employing and inserting both standard wall paintings and appropriate photographs.
He believes that both life and art can not be made. One of the famous art work of Rauschenberg
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in this context is White paintings which dominates his entire oeuvre. Another artwork of
Rauschenberg which shows his opinion in conceptual art is Erased de Kooning Drawing. In this
work Rauschenberg identifies if removal of mark will be treated as a conceptual working art or
not.
According to The Bruce McLean, it can be considered as a most exciting, innovative and
dynamic artists in terms of redefining the boundaries of painting, performance as well as
sculpture. His work is responsible for challenging formal aesthetics and hierarchies of traditional
media with the help of utilising parody, biting wit and pronounced sense of of play. However,
his work is confusing traditional understands regarding the skills, sincerity and authenticity for
the audience. In addition to this, he has an idea of through which enacted series of increasingly
playful poses atop simple white pedestals along with satirizing and elevating the traditional
display of sculpture objects. Moreover, it can be said that he put efforts to combine the
traditional and innovative ideas into single art which facilitate to change their own meaning
along with developing a new creating as well as different concept. Bruce McLane can be known
as one of the more creative and unique artist whose reflection in aesthetics is very positive and
different that is special for audience. Meanwhile, it has been analysed that his colour
combination selection is also inspired by the unique creativity and traditional concepts that
establish a fresh art that can be used in fashion world. It is observed that putting different artistic
design are helpful to make fashion more effective and attractive for audience because people
want something different. Furthermore, it is determine that idea of this artist is very interesting
due to developing different designs and arts which facilitate to develop new creations that the
fashion world to a different level by improving its efficiency. At last but not the least, it has been
analysed that energy and dynamism is extrapolated through sculpture mediated with the help of
photography along with connecting with performance to embody i.e. action sculpture. It is
analysed that observing natural or traditional things are helpful to mind in terms of generating
new and innovative ideas which can be applied in art to make it more interesting and attractive in
fashion for influencing audience in effective manner.
Marcel has changed the scenario of the art and linked to the fashion industry to develop its legal
and attractive image. Also, there is another great name such as jasper John who is also known as
fine arts of Pierre Cardin, envisioned fashion as the futuristic to lead the world globally and
develops sense of thinking and well being for the people to work. Jasper John as legendary
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French born person has put down to defying gender norms to create space age, unisex outfits that
is looked more to the geometry that the bodies to adorned it (The Fine Art Of Pierre Cardin,
2018). He point of view was fascinated with the shapes not conforming to the human form along
with bold fabrics and also colour bursting with the lush escapism, catapulted him to the legacy
that helps to place him fine artists among the fashion designers. His design based concept
transforming from fashion to the furniture to the industrial fashion and also very beyond and
narrow. Jasper was viewed fashion one of the rapid growing industry and transforming people
mind to realise its values and norms at most supported side or area. Moreover, jasper has comes
with an idea of universal fashion industry and marcel has put its view and opinion on
development of people ideology and attract their mind so as to led them to use fashion
periodically and eventually.
Also, both the artists were review their opinion on transforming and evaluating industry
into the high confined manner or way. Also, artists are brought their fashion centric view and
idea so as to bring true overview in context of the fashion. Both of the fashion leaders has
confined one common similarity between fine art and couture fashion, is that they are both one-
of-a-kind, handmade objects. A made-to-measure garment could take as long to sketch and
produce as a sculpture or painting. And material-wise, high-fashion and fine art both typically
rely on the highest quality materials. Also, there contributions would rightly led to the growth of
industry along with spreading choice of the people at to the wide way or manner. Moreover,
with use of fashion, a positive era is coming into the way of young and true fashion. Also, its
necessary fashion rulers to put their view and vision and also linked it to the periodic regulation
to develop fashion industry to serve with true quality or way.
RECOMMENDATION:
On the basis of above discussion, it has been recommended to companies that are
engaged in designing and conceptual art of fashion, to adopt use model of design process as a
particular approach. This would help in developing the creative thinking because fashion design
models are mostly based on theory of architecture as well as engineering design. For this
process, by referring the analytical model as given below, they can create more innovative
thinking in designing the apparels and other items under fashion -
Design phase Design stage On the basis of current fashion
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Analysis
(Investigation Phase)
Requirement Fulfil the designer brief, balancing the different
styles with customers need, high quality of
design, self-efficacy, self-satisfaction as well as
customer appreciation
Direction Design innovation, market and customer
orientation, cost and quality orientation, design
modification, material and production
orientation
Strategic goals Satisfy the both company & customer
requirement, establishment of company's image
in fashion industry, design and maintain the
own style, refer the design as per new styles,
balance budget and time, high quality of design
as per market and customer requirement,
deliver product in best quality, concern on cost
minimization, improve the new and modify the
existing design, properly utilize the old and
new materials, implement new technology/ or
material.
Inspiration Culture, social or traditional; designers’
perception and preference; lifestyle and
individual personality; movie, television or
music; artists' view via books/journal;
nature/basic, travel; colour and texture,
environmental friendly; architecture;
performance, dancing or body movement;
snap-shot/photography; childhood memories;
visual stimulation; trends & past design etc.
Interactive Phase Pictorial Prototype, photographs, computer aid
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application, theme board
Written Line plan
Memory Traditional/historical and childhood memories
Expression Emotion, feeling or individual attitude
Development Phase Design Silhouette, pattern arrangement, fabric texture,
pattern balance, colour arrangement, material
composition, comfortable, sizing & fitting,
shape & craftsmanship
Evaluation Phase Negative Meet requirement, fitting and sizing, fabric or
material composition, colour and texture
composition, patterns arrangement, customer
needs, comments & different opinions, model
trials, high quality, innovative and creative
design, customer satisfaction, attitude &
preference of artists, technical problems
Positive Customer and model trials, styling and
accessories, meet requirement, customer
evaluation, repeat evaluation, experimental
outcome, design details, perfect colour and
texture arrangement, perfect materials and
silhouette.
CONCLUSION
In this research, it is investigated that there are new and innovative ways through which fashion
is done in different cultures. There is different in current and traditional way of fashion and
people are following it because they want to be sustainable in society. In current market, fashion
industry is one of the fastest and growing sector in society. There is m,ore scope of growth and
development in textile industry because of fashion designers. People invest money in their living
standards because of changing trends in fashion industry. These days, people have view that
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fashion designer gives some authentic ideas through which people are able to get attention from
others. Fashion industry is more because trends are changing with rapid speed. This information
can be collected by different sources such as social media, fashion shows, celebrity talk, etc.
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REFERENCES
Books and Journals
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Ames-Lewis, F. and Rogers, M. eds., 2020. Concepts of beauty in Renaissance art. Routledge.
Attridge, D., 2017. The singularity of literature. Routledge.
Berleant, A., 2016. Aesthetics beyond the arts: New and recent essays. Routledge.
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