Different CSR Affects Different Innovations in Firms | Study

Running head: METHODOLOGY
How Different CSR Affects Different Innovations in Firms: Research Methodology
Name of Student
Name of University
Author Note

METHODOLOGY
Table of Contents
Introduction..........................................................................................................................2
1. Problem Statement...........................................................................................................2
2. Data Needed for the Study...............................................................................................3
3. Data Collection Technique..............................................................................................4
4. Data Analysis Technique.................................................................................................6
5. Research Questions..........................................................................................................8
6. Research Hypothesis........................................................................................................8
6. Ethical Considerations.....................................................................................................9
References..........................................................................................................................11
1

METHODOLOGY
Methodology
Introduction
Research methodology helps in defining specific procedures and techniques that can be
used for identification, selection, processing and analyzing the key information about a particular
topic (Bell, Bryman & Harley, 2018). Evaluation of use of correct tools and techniques is
necessary to understand the process in which different CSR affects the entire innovation process
of a firm. An extensive literature review has been conducted on the topic based on which the
techniques that will be followed to execute the research will be proposed. In the following
section, the statement of problem is discussed along with the identification of data required to
successfully execute the study. Identification of the research methods will enable the researcher
to identify the specific procedures and techniques needed for selection, analysis and processing
the topic of the research (Patten & Newhart, 2017). In the following paragraphs, the problem
statement of the study, data needed for the study, data collection method, data analysis method
and the research questions are discussed. On basis of the tools and techniques chosen for the
study the researcher will be conducting the research to answer the research questions that are
identified.
1. Problem Statement
Innovation is the key criteria that provides the business organization a competitive
advantage over their competitors. On the other hand, the increasing significance of the corporate
social Responsibility (CSR) in management paradigm makes it necessary for the business
organizations to know the requirements of the stakeholders. The findings from the literature
review indicates that the companies that do not understand the needs of the stakeholders will
2

METHODOLOGY
account an eventual demolition of the marketing value of the business. CSR has become an
important consideration for business organization as it reflects the level in which a particular
company actively engages in achieving the sustainable project goals (Tai & Chuang, 2014).
Therefore, there is no denying the fact that CSR and innovation, both are equally needed for a
business to thrive in this competitive environment (O’Riordan & Fairbrass, 2014). The current
business needs indicate that it is of foremost necessity to analyze the impact of combined
strategy of innovation and CSR on performance of a firm (Park & Kim, 2015). The findings of
the literature review indicate that CSR has a significant impact on a firm’s innovation. CSR
affects the technological innovation and eventually the growth of the firm. The extent to which
the different corporate social responsibility affects the innovation of a firm is needed to be
analyzed to predict the growth and profit of a company (Pedersen & Gwozdz, 2014). Therefore,
conducting this research becomes a necessity as the relationship and the link between CSR and
innovation strategies of the business organization has not been analyzed. Investigation and
analysis of the link between CSR and innovation is necessary to recommend effective strategies
that can be used for gaining competitive advantage. This particular research study is essential as
it aims in discussing the process in which different types of CSR affects the organizational
innovation. Along with that the proposed study attempts to understand the impact of CSR on the
process of organizational innovation and accordingly, the objectives and the hypotheses of the
study is identified.
2. Data Needed for the Study
The study will require the use of both primary and secondary data. The primary data is
required for this proposed study to work on the empirical data analysis. The secondary is
3