This assignment examines the economic significance of Melbourne's foodbowl, a vast agricultural region contributing $2.45 billion annually. The study utilizes secondary data from sources like Deloitte to analyze factors such as land use, production value, employment in agriculture and food processing, and dietary intake. The analysis highlights the significant economic impact of the foodbowl while acknowledging threats from urban development. Recommendations are made for further research using tools like descriptive statistics and SPSS to provide a more comprehensive understanding.