Methods of Communication - PDF

COMMUNICATION
SKILLS FOR BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Communication model and systems used in business. ...........................................................1
2. Methods of communication.....................................................................................................3
3. Principles of effective communication and barriers in effective communication. .................4
TASK 2............................................................................................................................................5
1. Oral communication. ..............................................................................................................5
TASK 3............................................................................................................................................5
1. Communication in writing......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Communication skills is the essence as well as it is served as a backbone of each and
every business. Communication is the exchanges of verbal and non-verbal information between
sender and receiver. Effective communication is a vital in each and every type of business as it
builds very close interaction among each of the members from all the departments in a company.
In this present report the theory of communication which is to be used in business is included in
this report. Further-hence, technologies and methods of communication uses in business as well
as barriers of communication will also be discussed in this report (Penrod, Tucker and Hartman,
2017).
TASK 1
1. Communication model and systems used in business.
The models of communication are defined as the models which is used to understand the
procedure of communication. The basic knowledge of communication is simply a process of
sending and receiving messages or transferring information from sender to receiver. There are
several types of models are there for communication which helps in making systematic
representation of the procedure of communication. In order to make the simplest communication
these models breaks complex form of communication. Models of communications are utilized by
various business and companies in order to foster the skills of communication among all the
employees of the business.
There are various advantages of models which makes easy communication are as follows-
 They must be allowed us to ask questions- In order to render general perspective as well
as particular advantages points an effective and good model is very useful.
 They must clear up the complexity- When there are complex events, models helps them
to clear up the events.
 They make healthy relationship- Models also help in making healthy relationship among
employees in the businesses.
Models of communication are as follows-
1. Shannon and Weaver- This model was developed in 1948 by Claude Elwood Shannon. He
gives a mathematical theory of communication. Shannon was an American mathematician
whereas Weaver was a scientist. This theory is known as mother of all models. In this model
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sender encodes the message and sends it to the receiver by a technological channel such as
telephone and telegraph. Afterwards, sender converts the message into codes which is
understandable to the machine.
Concepts in Shannon Weaver Model
 Sender- A person who makes the message, select the channel of communication and
sends the message is known as Sender.
 Encoder- It is type of machine which is used by sender to convert the message into
signals or multiple information.
 Channel- It is the via- medium which is used by sender to send the message.
 Decoder- It is also a type of machine which is used to convert multiple information and
signals into message who send the message.
 Receiver- A person who receive the message or place where the message should reach.
Feedback or response is provided by receiver. Noise- It is physical disturbance such as people, environment etc. which hinders the
message to reach at the final destination.
2. Berlo's SMCR Model- This model is developed in 19601 by David Berlo. It shows the path of
communication .i.e. Sender- Message- Channel- Receiver. He also studied on the components
affecting the elements of a person in the communication in order to make the effective and
efficient communication. It also makes emphasis on encoding and decoding which takes place
before sender send the message and before receiver receives the message. Berlo majorly gas four
elements on his model. It is a liner model of communication, there is no two way
communication. In this model there is no concept of feedbacks by receiver.
These models are used in the many business in order to make effective communication with
stake holders such as customers, employers, or outsiders. Shannon and Weaver- is much more
effective for a business like product industries, hospitality industries as because in these
industries feedback is very important.
2. Methods of communication.
In order to make effective and impressive communication, there are some methods of
communication which are speaking, writing, listening and reading. These all are standard
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