Marketing Mix of Lucozade Energy versus Red Bull

MG 412 Principles of
Marketing

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Company overview......................................................................................................................3
Target market...............................................................................................................................3
Marketing mix.............................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7
heartofcodes.com/marketing-mix-of-red-bull/................................................................................7

INTRODUCTION
Marketing mix is important aspect of business for maximizing up the chance of
companies to achieve steady growth and continuous success in business operation. It is also
helpful to make out firm responsible toward its customers for differ product claims. The
marketing mix is place in between selling and promoting products through successful market
campaigning and utilizing with proper allocation of resources. In this report, there will be
discussion on marketing mix of Lucozade Energy versus Red Bull analysis the respective
competitive advantage. Beside this report will also analyse target market and branding strategy.
TASK
Company overview
Lucozade Energy
Lucozade Energy is the original products launched in 1929 designed to provide out
energy to consumers. This is helpful in providing out glucose fuel to the one who are physically
active. the energy drink is followed up with 6 other flavours as Original, Lemon, Orange, Apple,
Cherry and Tropical. Lucozade Energy original name was Glucozade Energy until year 1929
after that one latter have been removed. Previously the product is initially target up patients to
need extra energy to get well in greater speed. However, with subsequent level of
commercialization in energy drink industry, the firm have well executed brand positioning to be
transformed product for weak children who ned proper nutrient to developed. later on targeting
out for athletes and term on all the individuals between the age of 18- 40 years. The company is
fierce level of completion from the energy drink which are produced from Coca Cola, Pepsi and
other vitamin drinks available in various national markets.
Red Bull
Red bull is energy drink sold by Red Bull GmBh is an Austrian company created in 1987
having up the highest market share in energy drink having annual sales 7.5 billion cans as in year
2019. The red bull company have slogan ‘red bull gives you wings’ as to unfollow the
traditional approaches of mass marketing. Company have generated up high level of awareness
with brand myth.
Target market
Lucozade Energy
3