Roles and Importance of Business Functions in ASDA
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This report discusses the roles and importance of various business functions in ASDA, a British supermarket retailer. The functions include marketing, finance, operation/production, and human resource. The report emphasizes the interdependence and coordination between these functions for achieving organizational objectives.
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Contents INTRODUCTION...........................................................................................................................1 Roles of business function...........................................................................................................1 Importance...................................................................................................................................2 CONCLUSION................................................................................................................................2 REFERENCES................................................................................................................................3
INTRODUCTION For managing the activities and attaining objectives of entity, business function plays crucial role. Within firm there are various functions who perform different practices. Task performed through these departments are according to its professional skills and workforce’s academics (Campanile, 2020). This report is based on ASDA, it is a British supermarket retailer. In this report business function role and importance are discussed. Roles of business function Marketing: The role of Marketing department is usually accomplishing the requirements of consumer and create them align with firm’s goals(Primo, 2020).Moreover, this facilitates aids to firm through affect in boarder marketplace as well as also through providing effective service to clients that aids in satisfying their requirements(Egli, 2020). For it, ASDA’s marketing manger performs research that facilitates helps them in determining clients desires in effectual way as well as also outcomes in satisfying them. Finance: Finance is known as the business backbone as without ineffective funds this will not be simple for enterprise to perform practices. This function is focused towards financialresourcemanagementofentity(Kemper,BallantineandHall,2020). Additionally, respective department incorporates acquisition as well as optimal uses of finance that are vital for smooth business activities. Its role is usually associated with management of monetary which states strengthening financial position(Shen, 2020).For instance, the financial performance of ASDA is transparent and good that is possible only due to finance division. Operation/production: Production department intent is to render smooth as well as profitable production within entity. The key role of this department is to producing the products effectively (Mirhoseini and et. al, 2020).In case production into firm get stop than this can obstruct other divisions as well. It also has to ensure that production has to be of effectual quality that outcomes into consumers satisfaction(Weeth, Prigge and Homburg, 2020).For this, ASDA is well known brand within UK that becomes possible due to its operation and production services.Human resource:Human resource function is accountable for managing all business workforce and activities(Nguyen, 2020).Within entity, its key role is to fulfil the vacant 1
post through hiring and selection procedures. Additionally, various other roles that is performed by respective department is training, staff relationship etc(Nkor, 2020).For instance, ASDA is into the growing position due to its effectual management of human resources. Importance. This is essential for entity like ASDA to have various functions with effective coordination and communication between them. As without appropriate communication, this will become efficient for administrative to attain determined goals, as each department task is wholly dependent upon one another, for this, production function must has to understand anticipated sales from marketing division for initiating operations(Zhou and et. al, 2020). Beside this, other illustration is that all functions is dependent upon finance department for funds intent. Although, the above example clearly states that each business function are interrelated with one another. CONCLUSION Based upon the above report, it has been concluded that within entity there are various department like human resource, marketing and others. All plays vital role as well as when each work together it outcomes in attaining objectives effectively. 2
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REFERENCES Books and Journal Campanile, G., 2020. The business consultant, role and functions in the learning process within organizationalcontexts.Form@re-OpenJournalperlaformazioneinrete,20(2), pp.248-257. Egli, F. M., 2020.The role of finance in mitigating climate change: Insights for public policy(Doctoral dissertation, ETH Zurich). Kemper, J. A., Ballantine, P. W. and Hall, C. M., 2020. The role that marketing academics play in advancing sustainability education and research.Journal of Cleaner Production,248, p.119229. Mirhoseini, S. and et. al., 2020. User Performance in the Face of IT Interruptions: The Role of Executive Functions. InInformation Systems and Neuroscience(pp. 41-51). Springer, Cham. Nguyen, N. T., 2020.Relationships between leadership styles and organisational innovation in Vietnamesepublicenterprises:themediatingroleofemployeecreativity(Doctoral dissertation, University of Nottingham). Nkor, H., 2020. Crisis Management (II): The Role of the Management.Available at SSRN 3594087. Primo,M.C.,2020.Theroleofmarketingandproductdesignindrivingfirm’s performance.Journal of Product & Brand Management. Shen, J., 2020. Universities as financing vehicles of (sub) urbanisation: The development of university towns in Shanghai.Land Use Policy, p.104679. Weeth, A., Prigge, J. K. and Homburg, C., 2020. The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects.Journal of Product Innovation Management,37(1), pp.48-73. Zhou, Y. and et. al., 2020. The impact of HRM digitalization on firm performance: investigating three‐way interactions.Asia Pacific Journal of Human Resources. 3