Importance of Business Functions and Academic Skills for Undergraduate Students

This report discusses the importance of different business functions and how they are interlinked, using Morrison as an example. It also explores the academic skills and techniques necessary for undergraduate success.

Business Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Importance of different business functions and how they are interlinked...................................3
LO3..................................................................................................................................................4
Academic skills and techniques required for a successful undergraduate student......................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
There are different functions performed by businesses to achieve its goals. These
functions are very essential for proper function of the organization as each function has its own
importance which cannot be denied. In this Morrison is taken as an organization, which is one of
the largest supermarket chain in UK. This report presents the role of different functional units of
the organization and how they are interlinked. Also, the academic skills and techniques required
in undergraduate student.
LO1
Importance of different business functions and how they are interlinked
Every function has its own importance, a detailed description is given below.
Marketing
Marketing function helps in identifying the customer's needs and wants and based on
which product and service decision is taken (Baker and Hart, 2016). Other roles of marketing are
increasing the market share of the business, promoting and branding the organization and its
products and carrying out effective advertising campaigns to attract more customers. In
Morrison, it's marketing department is well established with highly skilled professional in
different domain in marketing which help in efficient functioning of the department.
Finance
It helps in planning and controlling the business functions. It involves identifying the
financial needs of the organization and sources of funds to execute the plan and other investment
ideas to raise the funds (Fareri and et.al, 2018). The finance team of Morrison is very expert in
this field and works very carefully to reduce the organizations cost and increase profits.
Operation
It involves the planning, organising the and supervising the production process. It
analysis the input-output ratio to improve productivity, timely delivery of the products to the
customers, effective management of inventory and optimization of resources (Greasley, 2019).
All these roles are effectively implemented by Morrison in its organization to improve its
performance (Heizer, 2016).
Human Resource
This function works on managing the people in the organization. It involves the role of
recruitment, selection and training to employees. Other than this, human resource is also has the

importance of motivating the employees towards work and in creating good working
environment (Armstrong and Taylor, 2020). The HR team of Morrison has worked really hard to
find the required personnel to manage the business (Brewster, Mayrhofer and Farndale, 2018).
All these functions are interlinked and cannot work effectively all alone (Marketing and
its relationship with other business activities. 2020). For example, finance department provides
budgets to different departments to carry their activities for a specific period, similarly,
marketing department provides details about the new product based on which production process
starts, also HR department hire employees as per the requirement of departments etc. This, all are
interlinked which helps in achieving success.
LO3
Academic skills and techniques required for a successful undergraduate student
The different skills and techniques essential for the success of the undergraduate student
are stated below (Development of Student Skills for Academic and Professional Success. 2020).
 Verbal and non-verbal communication
 Research
 Independent learning
 Presentation skills
 Self-motivation
 Time management
 Test skills
 Ethics
CONCLUSION
It can be concluded that different department functions have different importance and
plays a crucial role in an organization success. Even though, they have different roles but they
are synced together and are interrelated. Also, skill that are essential for an undergraduate
students attaining for success.

REFERENCES
Books and journals
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Baker, M. J. and Hart, S. eds., 2016. The marketing book. Routledge.
Brewster, C., Mayrhofer, W. and Farndale, E. eds., 2018. Handbook of research on comparative
human resource management. Edward Elgar Publishing.
Fareri, S., and et.al, 2018. Workers 4.0: skills, profiles and jobs in different business
functions. Economy, employment and skills: European, regional and global
perspectives in an age of uncertainty, p.95.
Greasley, A., 2019. Absolute Essentials of Operations Management. Routledge.
Heizer, J., 2016. Operations management, 11/e. Pearson Education India.
Online
Development of Student Skills for Academic and Professional Success. 2020. [Online]. Available
through: <https://www.acs.org/content/acs/en/education/policies/twoyearcollege/7--
development-of-student-skills-for-academic-and-professional-s.html>.
Marketing and its relationship with other business activities. 2020. [Online]. Available through:
<http://www.sanandres.esc.edu.ar/secondary/marketing/page_14.htm>.