Trends and Skills in Retailing Industry

This report discusses the trends and impact of digitalization, changing payment modes, globalization, and market trends in the retailing industry. It also highlights the key skills and expertise required for a successful career in retailing. The report concludes with an evaluation of job opportunities in executive administration in Morison PLC.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
ANALYSIS AND APPLICATION.................................................................................................3
Trends and their impact on Retailing industry.............................................................................3
Required key skills or experience for dealing in retailing sector.................................................4
EVALUATIONS ............................................................................................................................6
REFERENCES................................................................................................................................1
Appendixes..................................................................................................................................3

INTRODUCTION
Retail industry is the process where consumer through the multiple channels of
distribution for earning amount of profits. They basically satisfied demand in identifying through
supply chain in market. It also refers to the activities in which they sell their products and
services directly to consumer or end-users (Yuliansyah, Gurd and Mohamed, 2017). This report
explain about general trends impacts of retailing industry along with various skills and
knowledge that are to be required. Also, evaluation about the vacancy while by providing
appropriate jobs. I have chosen to retail industry as because I have more interest in doing
research about retailing sector. Furthermore, I think that while by doing this report I can gain
more knowledge and developed my skills as well knowledge.
ANALYSIS AND APPLICATION
Trends and their impact on Retailing industry
There are various trends which are being evolving in retailing industry and has direct and
major impact over this sector. The impact can be said as both which means positive and negative.
This means that there are many trends which puts positive impacts in the form of raising business
of companies associated with retailing industry while there are some trends which adversely
affect this sector. Out of those trends some are:
Digitalization:
With the fast changing economy the whole retailing industry is being shifting from
traditional to modern concept along with adoption of digitalization trends. As its name itself
derive its meaning that digitalization means converting physical operation into digital or online
mode (Parviainen, 2017). It would not be wrong to said that this trend has both positive and
negative impact over retailing sector.
On the one side as it raises growth or speed of retailing sector but at the same time it also
raises cyber crimes in country. Through this trend retailing sector is able to deliver its product at
a fast rate along with raising interaction with its customers. As this trend has dual aspect which
means that on the one side it makes speedy transaction and at the same side it raises quality
services because of the involvement of customer's feedback and reviews.
Changing payment mode:

Along with changing technological trends payment mode also got changed. This means that
place of physical money is being taken over by digital money. Now it makes easy for retailing
sector to take payment of their customers through the use of digital money or digital wallets.
With the outburst of Covid-19 pandemic this mode of payment has proves very successful for
retailing industry in terms of safety measures.
Globalization:
With the terms of globalization and changing trends it becomes very easy for retailing
industries to raise their global appearances through online or digital platform. Although with the
concept of globalization level of competition has raised but at the same time it has benefited
retailing sectors in making and creating their global appearance (Ramazanov, 2021). This has
boost up its sales and profit percentages due to access of more and more customers towards it.
Changing market trends:
Changing market trends from traditional to global, retail industry got too much benefit.
As earlier retail industry deal its business from its physical store while after changing trends it
start dealing virtually with its customers. With the launching and introduction of mobile
applications, access of retail industry can be easily approached on mobile platform also. This
would be right to say that with the changing trend of market and introduction of mobile
applications the business associated with retailing sector has reached to next level along with
accomplishment of its objectives.
Required key skills or experience for dealing in retailing sector
Personal skills:
Communication:
It is one of the important skill which is foremost requirement of retailing sector. With
effective communication skill an individual will be able to express ideas and thoughts more
clearly and effectively (Hanaysha, 2018). Since it is very important to have clarity of idea and
thought so presence of this skill will help an individual to deal effectively in retailing sector.
Patience:
It is one of the important skill which is required to be present in an individual while
dealing in retailing sector. Since, it is a common tendency of some people that they take decision

very slowly. In those situations it is very essential for the employees of retailing sector to have
patience in them while handling such situations and dealing with such customers.
Empathy:
Since, the main motive of every industry including retail industry is to sale its products as
much as it can. Presence of empathy enables an individual to understand and analyse what
customer's want and how to fulfil that want. This is one of the best skill that is being required in
retailing industry while selling its products to its customers. Presence of this skill in an individual
is usually high in demand in almost every industry.
Friendliness:
An employee belong to this industry should be friendly in nature. This means that if an
employee while dealing with customers adopts friendly approach then this will lead to raise in
sales of companies associated with retailing industry.
Quick learner:
It is most important skill that should be present in a retailing employee. An individual
should always be a quick learner. This means that individual should learn and understand the
concept quickly in a short span of time. Also, an individual should be a quick adopter who can
adopt and understand changes and changing trends quickly and act accordingly (Wesley, Jackson
and Lee, 2017). This skill will not only help an individual in personal life but this will also prove
beneficial for retailing sector in terms of saving cost in training and development.
Knowledge and expertise:
Customer handling:
An individual belongs to retailing sector must be an expert in customer handling. Since
retailing sector is fully customer oriented sector so it is very essential for an individual to have
expertise in customer handling if they wish to enter or wants to belong to this sector. As every
customer have different nature and perspective so it is very essential for employees of retailing
sector that they must be expert in handling different kind and perspective of customers (Singh,
2018). Also, for handling such customers employees should have knowledge of good
communication and leadership qualities so that they can handle as well as influence customer in
positive way.
Quality improvement and management:

It is also very essential that employees belongs to this sector must have expertise in
quality improvement and management practices. Employees associated with this sector should
have such knowledge and expertise that they can analyse customer's need and wants along with
their reviews. And on the basis of those analyses they can make and implement quality
improvement practices along with management of existing quality of products. This expertise is
essentially required in the field of retailing sector because on the basis of this expertise and
knowledge companies belonging to this sector can make their product superior in comparison of
other substitutes along with raising their sales proportions.
EVALUATIONS
I am interested in doing executive administration job and that I have founds in Morion's
retailing industry in which I think that I could develop my skills and build up my knowledge
more while by performing various activities. In this they are required with highly educated along
with experience of 3-4 years and I have my self-motivated skills which always supported me in
working with different sectors. Hence, this job role in future keeps in working with various other
countries along with various more other industry through which that could make me better in
performing with some other sector and well-developed my skills. This job is more important for
me as I have set up my mind in doing this job, and I am waiting for since so many months for
doing job in Morrisons with having position at executive administration.
It being related to my skills that I must have such as managing work, scheduling work and so on.
So for this I think that I must be professional for working in this company along with that which
might be make be more developed and skills that I need to be build and satisfaction that I want
from my job. In executive administration job they are must be required with experience, self-
motivated, good interpersonal skills, strong communication, networking and management skills
this all help me in developing my knowledge and I think that I would be more capable for
handling their work and managing their work as per they want in their company.
I have preferred this job opportunities because it makes my skills and myself well-developed. I
want this job so that I would male myself much better and such kind opt employee that manager
working in this could be happy. Moreover, I would like to make my customer satisfaction along
with that company could have more profits, this job opportunities might be more important fo9r
me, and I am much interested in doing this. About Morrison, I have heare4d too many times, I

have attracted towards their employee retention, no pressure of work and bonus to their
employee as per their performance appraisal. Executive administration job is the best
opportunities in life of employee and I think that could me more developed with this I could also
learn many things such managing work, meeting with various customer or clients, scheduling
people work and learn more things which could help me in future through which I can be more
capable in doing jobs and this company could also help me in building my more skills.

REFERENCES
Books and journals
Hanaysha, J.R., 2018. Customer retention and the mediating role of perceived value in retail
industry. World Journal of Entrepreneurship, Management and Sustainable
Development.
Parviainen, and et.al., 2017. Tackling the digitalization challenge: how to benefit from
digitalization in practice. International journal of information systems and project
management.5(1). pp.63-77.
Ramazanov, and et.al., 2021. Retail Transformation under the Influence of Digitalisation and
Technology Development in the Context of Globalisation. Journal of Open Innovation:
Technology, Market, and Complexity.7(1). p.49.
Singh, and et.al., 2018. Customer query handling in sales interactions. Journal of the Academy of
Marketing Science.46(5). pp.837-856.
Wesley, S.C., Jackson, V.P. and Lee, M., 2017. The perceived importance of core soft skills
between retailing and tourism management students, faculty and businesses. Employee
Relations.
Yuliansyah, Y., Gurd, B. and Mohamed, N., 2017. The significant of business strategy in
improving organizational performance. Humanomics.
Online
Executive Administration Morison PLC, [Online]. Available through:
<https://www.agencylk.com/executive-administration-morison-plc/>
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Appendixes
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Illustration 1: job vacancies in Morison
Source:Executive Administration Morison PLC