Career Viewpoint: Trends, Skills, and Job Requirements for Marketing Managers

This career viewpoint explores the trends, skills, and job requirements for marketing managers. It discusses the positive impact of digital technologies and globalization, the skills and knowledge needed for the job, and the benefits for graduates. It also includes an advertisement for a marketing manager position at Tesco.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
General trends which have positive impact on the Marketing Manager................................3
Skills, knowledge and experience required for marketing manger job profile......................5
The Advertisement for the job vacancy in Marketing Manager and how it is beneficial to the
graduates.................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Career view is undertaken as the process in which students tends to prominently decide
and evaluate suitable opportunities for their career as their profession, skills and knowledge. It
depicts the suitable profession which is undertaken for the marketing manager. For this,
marketing manager plays an important role for company and for this, manager in terms of
developing effective relationship with their precious customers for company (Burga, Leblanc and
Rezania, 2020). They also tend to develop prominent relationship and strategies regarding the
development and implementation of marketing plans in order to meet the needs of customers to
enhance profitability. In regard of this, marketing manager tends to focus helping things for
effective accomplishment of goals and objectives in order to satisfy the requirements of
customers. It tends to undertake prominent topics including general trends that leads to put
positive impact on the marketing manager, their skills and knowledges which is required to
perform for the effective job role and undertake prominent advertisement for the selected job role
and how it tends to impact the benefits for graduates.
MAIN BODY
General trends which have positive impact on the Marketing Manager
In this, the marketing manager tends to effectively contribute for company in order to
enhance the needs of customers and also tends to develop positive image for company in the
market area. They also tend to play and important role for the internal context by having
prominent coordination with research and development, HR, sales and other departments and so
on.
 Digital technologies: In earlier times the marketing and digital teams are two different
aspects but considered in the present time they both are realise under one segment. In
present time these digital tactics and strategies are essential for the marketing manager in
order to manage both internal and external factors of company considered in the
development undertaking recent trends and technologies (Guo, Wang and Wang, 2019).
For this the new technologies are useful for managers in order to enhance their potential
and market share for company.
 Globalisation: It is another trend that impact the marketing manager considering the
change and the process of managing customers’ requirements and fulfil the objectives of

company. For this the globalisation process for the small and large business need to try to
expand their business and somehow it is quite difficult for them to acquire suitable
opportunities and potential customers by expanding globally and indirectly helpful for the
success of company.
 Transparency will dictate brand-customer relationship: Organisations need to make
transparency considering the profit ratio solvency ratio and Management Accounting
techniques as it is helpful for company in order to develop brand reputation and healthy
image in the market customers and investors as well. For this organisation also tends to
learn suitable lessons from the other organisations in respect of any sort of fraud and
many more as by this they can lose their customer base and image in the market.
 One to one relationship with customers: It represents the major changes that occur in
market in terms of developing suitable relationship with their customers full stop
considering the new digital Technologies which are useful for the marketing manager as
these are helpful in order to maintain the prominent date of customers and clients which
is useful in maintaining their personalized requirements (Vondracek, Lerner and
Schulenberg, 2019). For this it is required for the marketing manager to maintain healthy
relationship with their customers and also prominently satisfy them in terms of staying in
the company.
 Influencer is the key for the millennial’s world: Influences are those individuals who
relies under the bloggers and also spread social media awareness. It is important for the
influences that they have the power to change the viewpoint and opinion of customer.
These influencers should be genuine and trustworthy for company as they can help the
marketing manager in order to fulfil the requirements of customers. They also tend to
make their team effective with the marketing department and the other brand of company.
Therefore, it is analysed that all of these strains are useful for the marketing manager in terms of
involving in their working manner on the regular basis which is useful for company to suit every
achieve the targets and complete the predefined goals for the company. Moreover, the manager
needs to gain suitable knowledge considering difficult marketing environment and also has the
ability to manage risk factors for company considering the external environment and manage
effective relationship with the employees of company. What is the marketing manager also tends
to keep suitable thing in the mind regarding the recent trends and development which is useful in

order to forecast prominent marketing strategies that helps accomplishing suitable objectives and
goals.
Skills, knowledge and experience required for marketing manager job profile
Considering the job profile of the marketing manager it includes several numbers of skills
which are concerned with hard and soft skills. These skills also have individual potentials
knowledge and competencies is a useful to achieve success for the company. For this hard skills
Undertaker technical knowledge expertise meanwhile, soft skills include interaction with suitable
nature with other individuals (Lipshits-Braziler and Gati, 2019). Moreover, the knowledge is
required in marketing sales communication and other suitable areas and an individual who opt
their career in marketing must have good experience in their sector and marketing as well.
Skills required for marketing management:
 Leadership skills: The manager of company must have the ability to manage their team
and also encourage them in terms of accomplishing expected goals and outcomes of the
company. For this the marketing manager must set prominent goals for the team and also
guide them to accomplish expected objectives and targets.
 Technical skills: The marketing department and staff members has the ability to deal
with technical working and other specialised working considering them technical
knowledge tools software and equipment.
 Communication skills: The marketing manager must have the strong communication
skills in terms of dealing with their customers and other team members of the company.
As they have the ability to collaborate with other team members in order to make suitable
report of their customers and also listen to solve the problems of customers. Creative skills: The marketing management must have the capability in order to create
their innovative ideas and also develop them according to the requirements of market. In
regard of this is successful marketing manager it is essential for them to keep their
customers in the company with the help of innovative ideas and techniques (Gordon and
Schultz, 2020). For this it suitable to undertake brainstorming evaluation of the marketing
requirements effective planning and execution of activities.
Knowledge required for marketing manager:
 Sales and marketing: Marketing manager must have the effective knowledge regarding
the theories of marketing selling of the products and promoting them effectively.

Expertise knowledge within the sales and techniques of marketing is helpful in order to
accomplish the targets prominently.
 communication and home language: Marketing manager must have the suitable
knowledge regarding the basic language and effective communication skills in order to
promote their products and making the team with effective relationship.
 Law and government: These individuals must have the knowledge regarding the
legislative rules and government norms so that they can prominently accomplish their
targets and accomplish healthy position in the market.
Experience require for marketing manager:
 Developing marketing strategies: It represents the competence and capabilities in order
to create and develop effective pricing strategies in terms of promoting that techniques
for having suitable balance of the company regarding the goals and objectives (Chin and
et. al., 2019). It represents the experience of marketing it is helpful for the manager to
suitable evaluate their overall performance.
 Critical thinking: It is undertaken as the complex approaches for the marketing manager
as by this they need to prominently identify the suitable situation of marketing and tends
to manage it as per the internal environment of the company.
 Relationship builder: The need to accomplish the basic experience undertaking the
relationship developer and also tends to manage from min and queries with other team
members in terms of dealing with their customers (Lämsä and Savela, 2019). It represents
the suitable experience which is useful for the new individuals in terms of joining their
field considering the suitable working for easy manner without any disruption in their
working style.
The Advertisement for the job vacancy in Marketing Manager and how it is beneficial to the
graduates
VACANCY ANNOUNCEMENT
Tesco is a well-established multinational retailer company has job requirements for the
position of marketing manager:
Position: Marketing Manager
Educational Qualification: Graduate and post graduate in the field of marketing and

commerce.
Experience holder:
 Minimum 4month experience in the marketing or sales. Fresher can also apply
Job Description:
 Managing the promotion techniques
 Inspiring team leader
 Gathering the market information and planned according to that Ability to travel
Age: Minimum 20years and Maximum 30years
Application process: Application letter along with the updated resume, Passport size photo
and any valid ID proof.
Benefits for the graduates:
It effectively represents the suitable opportunities for the graduate students considering the
multinational organisations like Tesco that prominently offer the chance of working with them
by enhancing the overall ability of students. Tesco tends to operate at the large scale so that it is a
healthy opportunity for the new individual in order to improve their abilities as per the
requirements and preferences of company and undertaking the growth of individual as well. For
this the marketing manager must have the critical task in terms of performing within the
company and must have effective communication skills and qualities to perform effectively as a
leader in terms of promoting suitable techniques to improve the growth of company
(Urbanaviciute, Udayar and Rossier, 2019). Therefore, it prominently offers the capability to
maintain healthy relations with other individuals and make their environment customer friendly.
CONCLUSION
Undertaking the above discussion, it is analysis that marketing manager as a career
profession bring company in an effective manner in terms of accomplishing suitable goals and
objectives of an organisation. The prominently worked in terms of having suitable detail and
make effective strategies as per the influencing factors. For this task is to maintain the
relationship with their customers and plan as per the market factors. Students must have the

capability to work in a team and select versatile nature for the job in terms of having great future
for them.

REFERENCES
Books and Journals
Burga, R., Leblanc, J. and Rezania, D., 2020. Exploring student perceptions of their readiness for
project work: Utilizing social cognitive career theory. Project Management
Journal, 51(2), pp.154-164.
Chin, T and et. al., 2019. Career sustainability during manufacturing innovation. Career
Development International.
Gordon, H.R. and Schultz, D., 2020. The history and growth of career and technical education
in America. Waveland press.
Guo, W., Wang, L. and Wang, N., 2019. Research on the impact of career management fit on
career success. Asia Pacific Journal of Human Resources.
Lämsä, A.M. and Savela, T., 2019. The effects of leadership development on women's career
success. International Journal of Human Resources Development and
Management, 19(1), pp.21-36.
Lipshits-Braziler, Y. and Gati, I., 2019. Facilitating career transitions with coping and decision-
making approaches. In Handbook of Innovative Career Counselling (pp. 139-156).
Springer, Cham.
Urbanaviciute, I., Udayar, S. and Rossier, J., 2019. Career adaptability and employee well-being
over a two-year period: Investigating cross-lagged effects and their boundary
conditions. Journal of Vocational Behavior, 111, pp.74-90.
Vondracek, F.W., Lerner, R.M. and Schulenberg, J.E., 2019. Career development: A life-span
developmental approach. Routledge.