Career Viewpoint: Trends, Skills, and Job Requirements for Marketing Managers

This article discusses the career viewpoint of a marketing manager, including the general trends that have a positive impact on marketing managers, the skills and knowledge required for the job, and an advertisement for a marketing manager job vacancy and its benefits for graduates.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
General trends which have positive impact on the Marketing Manager................................3
Skills, knowledge and experience required for marketing manger job profile......................4
The Advertisement for the job vacancy in Marketing Manager and how it is beneficial to the
graduates:................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Career view is the process where a student can evaluate and decide their career
opportunities according to their profession, skills and knowledge. The profession chosen for the
Marketing Manager. Marketing manager plays a important role in any organisation either small
or big. Marketing manager have to build the relationship with the precious customers of the
company. They have to build the strategies for development and execution marketing plans to
meet the customers need and maximize profits (Haeger, 2017). Marketing managers has main
focus is to help for achieving targets and satisfying the customers need. The topics covered in the
report are; general trends which will gives the positive impact on the on the marketing manager,
the skills, knowledge and expertise required to perform the job role and in last an advertisement
on the chosen job role and how it impact and beneficial to the graduates.
MAIN BODY
General trends which have positive impact on the Marketing Manager
In a business, marketing manager is contribute in an organisation a lot by improving the
customers need and build up the image of organisation in the market. And they play an important
role in the internal organisation by making a coordination with the HR, Research &
Development, sales and other departments in the organisation.
Digital technologies: Few years back, digital team and marketing are the two different
parts but now, they are become one segment in the organisation. Now-a-days these digital
strategies are most important as marketing managers have to manage the internal and external
organisation with the development of the recent trends and technologies. Most of the new
technologies help the managers to increase their potential and increase the market share of the
organisation.
Globalisation: It is another trends in market which affect the marketing manager as it
completely change the procedure of managing customers need and fulfil organisational
objectives also (Laskowski and Ralston, 2015). As in globalisation process, either small or large
business they just try to expand their business and it the the more difficulties and opportunities as
well as the customers are increasing globally which indirectly help in the growth of the business.
Transparency will dictate brand-customer relationship: That businesses, who make a
transparency in their company profit, debt-ration, solvency ratio and other management

accounting tools will help the company in making a good brand in the eye of a genuine
customers and investors. Companies learn the lessons if they aren't truthful with their customers
as they losing the image, loyalty and customers from the businesses.
One to One relationship with the customers: Now the major changes occur in marketing
is building up the relationship with each and every customer (Wyatt, Anderson-Drevs and Van
Male, 2016). In this the new digital technologies will be helpful for the marketing manager as
this help in maintaining the data of customers and clients and helpful in maintaining their
personalized need of them. For the marketing manager it is important to maintain a good
relationship with the customers and gives them full of satisfaction so that they may stay with the
company.
Influencer is the key in this millennials world: Influencer like bloggers, you tubers and
other social media are the most important influencer as they have the power to change the
customer opinions and demand. These influencer must be genuine and trustworthy to an
organisation so that they can help the marketing manager to fulfil the need of customers. These
influencer make a team with the marketing department and resonate with your companies brand
and the customers.
All these trends will help the marketing manager to engage in their work on a continue
basis and help the organisation to achieve their targets and completing the pre-defined goals of
the company. For all these work a manager must needed to gain acquired knowledge regarding
with the different marketing environment and must have the ability to manage the uncertain
factors comes in an organisation because of external environment and manage the relationship
with the employees of the company. If the marketing manager keep in mind about the recent
trends and development than it will help them in planning the marketing strategies and help the
company in achieving their targets.
Skills, knowledge and experience required for marketing manger job profile
In the job profile of marketing manager, there are varieties of skills related with hard and
soft skills. Their skills have individual competencies and knowledge which are helpful in
succeed the organisation. Hard skill includes the expertise and technical knowledge, while soft
skills includes the nature and interaction with others (Loper, 2015). Knowledge requires in sales,
marketing, computer based, communication and many more areas. And a person who opt the
career in marketing will have the good experience in field work and marketing both.

Skills required for marketing management:
Leadership skills: Managers in any organisation or in any field have a ability to manage
the team and motivating them to achieve the desired goal of the organisation. Marketing manager
must set the common goals for the team and guide the team to achieve the desired goal.
Technical skills: The marketing team have the ability to deals with the technical work
and some specialized work in software, technical knowledge, tools and equipment and
distribution knowledge (Chuang, 2015)
Communication skills: marketing manager have the strong communication skills to deals
with the customers and the others team members of the organisation. They have to collaborate
with the team members, make a report of the clients and listening and solving the customers
issues.
Creative skills: Marketing second name is creative endeavour. Marketing manager must
have the ability to create their unique ideas and develop them according to the market needs. For
the successful marketing manager, is it important to hold the customers with their creative ideas
and techniques. It includes, brainstorming, evaluating the marketing needs, planning and
execution the activities.
Knowledge require for marketing manager:
Sales and Marketing: They should have a great knowledge of theories of marketing,
promoting and selling the products. The expertise knowledge of sales and techniques of
marketing situations help in achieving the targets easily.
Communication and home language: The marketing managers must have the acquired
knowledge of basic language and good communication skills for promoting the products and
making the team relationship.
Law and Government: They have the knowledge of legislative rules and government so
that they can easily attain the targets of the organisation and make a good position in the market.
Experience require for marketing manager:
Developing marketing strategies: Abilities to create and organised the pricing strategies,
promotion techniques for balancing the firms objectives (Duta, Tomoaica and Panisoara, 2015).
These experience in marketing will help the manager in evaluating their performance.

Critical thinking: It is the critical approach for the marketing manager, as they have to
analysis the situation of marketing and manage them according to the internal environment of the
organisation.
Relationship builder: They have to acquire the basic experience in relationship builder,
as how to manage the queries of other team members or deals with customers (Kolodny and
Frieden, 2017). This type of experience help the new people who joined this field recently to
work effectively and easily without any disruption in their work.
The Advertisement for the job vacancy in Marketing Manager and how it is beneficial to the
graduates:
VACANCY ANNOUNCEMENT
Tesco is a well established multinational retailer company has job requirements for the position
of marketing manager:
Position: Marketing Manager
Educational Qualification: Graduate and post graduate in the field of marketing and
commerce.
Experience holder:
 Minimum 4month experience in the marketing or sales. Fresher can also apply
Job Description:
 Managing the promotion techniques
 Inspiring team leader
 Gathering the market information and planned according to that Ability to travel
Age: Minimum 20years and Maximum 30years
Application process: Application letter along with the updated resume, Passport size photo and
any valid ID proof.
Benefits for the graduates:

This job vacancy is the amazing opportunities for the graduate students as the
multinational company like TESCO giving the chance to work with them and improve the ability
of the students. TESCO is operating in large scale so that it is a very big opportunity to the
fresher enhancing their abilities according to the company need and for their individual growth
(Shekelle, 2018). And marketing manager had a crucial task to perform in the company because
they need the good communication skills, leadership quality as well as ability to make
promotional technique to enhance the growth of firm. Here the graduated student have the
chance to develop their skills and knowledge and improve their connections with the other
members. It gives the ability to maintain the good relation with others and make a customer
friendly environment.
CONCLUSION
From the above report it can be concluded that the marketing managers as a career
profession brings the organisation together and complete the goals and objective of the company.
They work in detail and make all the strategies according to the influencing factors. Their main
task is to maintain the relationship with the customers and plan according to the market factors.
Students must have the abilities to work in team and coordinate according to them and by
choosing such a versatile nature job, a student must be build-up a great future and learn lots of
new facilitating techniques, tools, communication behaviour and new technological software. If a
student become the good marketing manager than they can work in any field like sales, research
and development human resource management etc. and all these self-development techniques
gives them highly motivating and pursuing career growth.

REFERENCES
Books and Journal
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Duta, N., Tomoaica, E. and Panisoara, G., 2015. Desirable characteristics defining to describe an
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Haeger, J. D., 2017. John Jacob Astor: Business and Finance in the Early Republic. Wayne State
University Press.
Kolodny, A. and Frieden, T. R., 2017. Ten steps the federal government should take now to
reverse the opioid addiction epidemic. Jama. 318(16). pp.1537-1538.
Laskowski, J. S. and Ralston, J. eds., 2015. Colloid chemistry in mineral processing. Elsevier.
Loper, M.L. ed., 2015. Modeling and simulation in the systems engineering life cycle: core
concepts and accompanying lectures. Springer.
Shekelle, P. G., 2018. Clinical practice guidelines: what’s next?. Jama. 320(8). pp.757-758.
Wyatt, R., Anderson-Drevs, K. and Van Male, L.M., 2016. Workplace violence in health care: a
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