Career Viewpoint: Trends, Skills, and Job Requirements for Marketing Managers

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
General trends which have positive impact on the Marketing Manager................................3
Skills, knowledge and experience required for marketing manger job profile......................4
The Advertisement for the job vacancy in Marketing Manager and how it is beneficial to the
graduates:................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Career view is the process where a student can evaluate and decide their career
opportunities according to their profession, skills and knowledge. The profession chosen for the
Marketing Manager. Marketing manager plays a important role in any organisation either small
or big. Marketing manager have to build the relationship with the precious customers of the
company. They have to build the strategies for development and execution marketing plans to
meet the customers need and maximize profits (Haeger, 2017). Marketing managers has main
focus is to help for achieving targets and satisfying the customers need. The topics covered in the
report are; general trends which will gives the positive impact on the on the marketing manager,
the skills, knowledge and expertise required to perform the job role and in last an advertisement
on the chosen job role and how it impact and beneficial to the graduates.
MAIN BODY
General trends which have positive impact on the Marketing Manager
In a business, marketing manager is contribute in an organisation a lot by improving the
customers need and build up the image of organisation in the market. And they play an important
role in the internal organisation by making a coordination with the HR, Research &
Development, sales and other departments in the organisation.
Digital technologies: Few years back, digital team and marketing are the two different
parts but now, they are become one segment in the organisation. Now-a-days these digital
strategies are most important as marketing managers have to manage the internal and external
organisation with the development of the recent trends and technologies. Most of the new
technologies help the managers to increase their potential and increase the market share of the
organisation.
Globalisation: It is another trends in market which affect the marketing manager as it
completely change the procedure of managing customers need and fulfil organisational
objectives also (Laskowski and Ralston, 2015). As in globalisation process, either small or large
business they just try to expand their business and it the the more difficulties and opportunities as
well as the customers are increasing globally which indirectly help in the growth of the business.
Transparency will dictate brand-customer relationship: That businesses, who make a
transparency in their company profit, debt-ration, solvency ratio and other management