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Marketing Mix Strategies of Dove and Sure Deodorants for Women

This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the given list.

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Added on  2022-12-13

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This report analyzes the marketing mix strategies of Dove and Sure Deodorants for Women, including their target market, product policies, pricing policies, distribution policies, and promotional policies. It examines the segmentation, positioning, and targeting strategies of both brands, as well as their pricing, distribution, and promotional strategies. The report concludes with a discussion on the importance of marketing strategies in the success of a product.

Marketing Mix Strategies of Dove and Sure Deodorants for Women

This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the given list.

   Added on 2022-12-13

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4 P’s of
Marketing
Marketing Mix Strategies of Dove and Sure Deodorants for Women_1
EXECUTIVE SUMMARY
The report focuses on the Marketing mix strategies of Dove Deodorants for Women and
Sure Deodorant for Women. The report focuses on the target market of both the brands which
are Dove and Sure Deodorants for women. The report focuses on the product policies of both the
brands along with the pricing strategies adopted by Dove and sure. The report further describes
the Place or the distribution strategies of Dove and Sure. The distribution strategy helped in
ascertaining the availability and accessibility of the products in the market. The report further
explains the Promotional strategies adopted by Dove deodorants and Sure Deodorants in order to
communicate with the target market.
Marketing Mix Strategies of Dove and Sure Deodorants for Women_2
Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
TASK 1.......................................................................................................................................................4
Target Market of DOVE and Sure...........................................................................................................4
TASK 2.......................................................................................................................................................5
Marketing strategies of DOVE and SURE in terms of Product Policies..................................................5
TASK 3.......................................................................................................................................................5
Marketing strategies of DOVE and SURE in terms of Pricing Policies...................................................5
TASK 4.......................................................................................................................................................6
Marketing strategies of DOVE and SURE in terms of Distribution Policies...........................................6
TASK 5.......................................................................................................................................................6
Marketing strategies of DOVE and SURE in terms of promotional Policies...........................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8
Marketing Mix Strategies of Dove and Sure Deodorants for Women_3

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