Marketing Mix Strategies of Dove and Sure Deodorants for Women

4 P’s of
Marketing

EXECUTIVE SUMMARY
The report focuses on the Marketing mix strategies of Dove Deodorants for Women and
Sure Deodorant for Women. The report focuses on the target market of both the brands which
are Dove and Sure Deodorants for women. The report focuses on the product policies of both the
brands along with the pricing strategies adopted by Dove and sure. The report further describes
the Place or the distribution strategies of Dove and Sure. The distribution strategy helped in
ascertaining the availability and accessibility of the products in the market. The report further
explains the Promotional strategies adopted by Dove deodorants and Sure Deodorants in order to
communicate with the target market.

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
TASK 1.......................................................................................................................................................4
Target Market of DOVE and Sure...........................................................................................................4
TASK 2.......................................................................................................................................................5
Marketing strategies of DOVE and SURE in terms of Product Policies..................................................5
TASK 3.......................................................................................................................................................5
Marketing strategies of DOVE and SURE in terms of Pricing Policies...................................................5
TASK 4.......................................................................................................................................................6
Marketing strategies of DOVE and SURE in terms of Distribution Policies...........................................6
TASK 5.......................................................................................................................................................6
Marketing strategies of DOVE and SURE in terms of promotional Policies...........................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8