Principles of Marketing: Haagen-Dazs vs Ben and Jerry's Ice Cream

MG412 Principles of Marketing

EXECUTIVE SUMMARY
The aim of the study is to examine the principle of the marketing which assist company
to promote the products and attract customers as well. Further, the entire study has based upon
the secondary research in which relevant articles and official sites are chosen in order to drawn
valid conclusion. Report based upon Haagen-Dazs ice-cream and Ben and Jerry ice-cream and
through comparative analysis, it has been examined that companies focused upon their quality
rather than quantity. Also, uses effective promotional methods in order to attract the range of
customers towards it so that brand image of a business will be sustained in near future.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
Comparison of target market.......................................................................................................4
Product.........................................................................................................................................5
Price.............................................................................................................................................5
Place.............................................................................................................................................5
Promotion....................................................................................................................................6
CONCLUSION................................................................................................................................7
Recommendations........................................................................................................................7
REFERENCES................................................................................................................................8