Principles of Marketing: Target Market, Product/Brand, Price, Place, Promotion

Principles of
Marketing
1

EXECUTIVE SUMMARY
Marketing is very important for an organisation to enlarge business opportunities by
reaching at large no. of consumer base positively. With the help of marketing mix organisation
can be able to position their products and services in the marketplace potentially. It is defined set
of marketing tools that enables to organisation in pursuing their marketing objectives in target
market.
2

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target Market .............................................................................................................................4
Product /Brand............................................................................................................................4
Price.............................................................................................................................................5
Place (Distribution).....................................................................................................................6
Promotion....................................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8
3