Marketing Mix Analysis of Twinning's English Breakfast Tea and Yorkshire Tea

MG412 Principles of
Marketing

Table of Contents
INTRODUCTION...................................................................................................3
Comparison of Target Markets................................................................................................................3
STP..........................................................................................................................................................4
Product Mix.............................................................................................................................................4
Price mix.................................................................................................................................................5
Place mix.................................................................................................................................................5
Promotion mix.........................................................................................................................................5
CONCLUSION........................................................................................................6
REFERENCES........................................................................................................7

INTRODUCTION
Principles of marketing enable deep analysis on all factors which affects the company
sale revenues, marketing efforts for reaching the targeted markets with high efficiency and strong
delivery of company goals. Marketing principles determine the key area which needs to be
covered for high performance goals as an important aspect of business and an innovative
marketing mix model highly attracts customers all over the market share. Twinning’s English
breakfast tea is one of the biggest brand of tea beverages products and services, operating
business with goodwill among customers for maintaining strong quality. Yorskshere is one of the
oldest black tea blends company offering strong high quality beverages to customers around the
country. This report explains the 4ps of marketing mix, the vital services offered by company
brand to customers through innovative products and how packaging, promotional efforts highly
bring competitive edge for company global image. This report explains how these two
companies of same industry has brought huge competition among each other, marketing mix
differences and the various strategies which are highly varying in both brands (Adams,Freitas
and Fontana,2019).
Comparison of Target Markets
 Twinning’s English breakfast tea is one of the biggest brand of UK offering variety of tea
products, coffee drinks and malt drinks to customers around the world. The company has
vast expansion of business services in many countries where it has been able to establish
firm competitive place due to strong goodwill of quality products and services. It has
many extended suppliers in markets of India, where there the varieties of herbal teas,
green and black teas of Twinnings have been highly demanded. It has been largely active
in productively enhancing the reach into untapped countries marketing and delivering
strong quality products to all customers.
 The other brand, Yorkshire is a black tea blend brand emerged in UK from 1977,being
one of the most popular traditional black tea brand sold in country. The target market of
this brand is limited to only Yorkshire and the regional Cities of UK, which highly
prevents the company to gain competitive edge in industry among other competitors. It
offers strong flavors of black tea blends and also has limited products and services for
people to choose from. Marketing in target markets need to be enhanced by bringing in
more innovation business strategies for products and promotional strategies (Chhabra,
2020).
STP
Segmenting: Twinning’s English breakfast tea has segmented market into various sectors of
people who are health conscious and prefer herbal tea, flowers flavor tea such as rose tea,