Principles of Marketing: Target Market, Product, Price, Place, and Promotion

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Added on 2022/12/17

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This report explores the principles of marketing, focusing on target market analysis, product attributes, pricing strategies, distribution networks, and promotional activities. It compares the target markets and positioning of Kellogg's Coco Pops and Weetabix, applies Levitt's model of consumer value hierarchy to analyze their products, and discusses their pricing, distribution, and promotional strategies.

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Principles of Marketing: Target Market, Product, Price, Place, and Promotion

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