Brand Extension Process and Marketing Function of Red Bull

MG412 PRINCIPLES OF
MARKETING

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing is the most important and valuable function to different
companies and businesses, and this is why currently top-level
management of each business tries to make its marketing function very
effective for gaining huge benefits and advantages in the market place.
 This report discusses the brand extension process and marketing
function of Red Bull company.
 Basically, Red Bull is an Austrian beverage business which currently
serves in many nations.
 This business generally offers energy drink products different
customers in market place. This report discusses different strategies of
marketing as well.

MAIN BODY
 Methodology
 Currently there are different methodologies available to a person or a business for
researching new data and information about the chosen topic, in which qualitative
method and quantitative method are considered as two key research methods in the
market place.
 In this situation, the research and development team of Red Bull can choose any
method for gaining data relating to different market places and their existing trends.
 Basically, qualitative method of research helps in gaining data and information
through interviews, meetings, books & journals and observation, etc.