Principles of Marketing for Cadbury and Lindt Chocolate Companies

Principles of marketing

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
Principles of marketing...........................................................................................................4
Target market..........................................................................................................................4
Product....................................................................................................................................5
Price........................................................................................................................................5
Place (distribution).................................................................................................................6
Promotion...............................................................................................................................6
CONCLUSION................................................................................................................................7
RECOMMANDATION...................................................................................................................7
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
The report had been based on the Cadbury and Lindt chocolate company which have
products for customers. The Cadbury has made products for all level customers but Lindt has
made only premium chocolates for premium customers. This has been covered by marketing
principles for company. The Cadbury has use competitors pricing strategy and Lindt has use
premium pricing strategy for attract customers. The promotional strategy has helped to given
information to customers about products and services to customers.