Data Insights for Business Decisions

MG413 Data insights for
business decisions

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Type of data collection by organizations.....................................................................................3
Orthodox market research and big data.......................................................................................3
Storage of information with key references to databases............................................................4
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6

INTRODUCTION
Data is the collection of information which is used by organization for the process of decision
making. Marriott is the chosen organization which tend to provide hospitality services to its
customers all across the globe. Evaluation of the type of data in the hospitality industry is done in
this report with that differentiation of orthodox market research and big data research is also
done in the report.
MAIN BODY
Type of data collection by organizations
Data is the collection of information which is being utilized by organizations like Marriott so that
it is able to make improvisations in its working process through which it will be able to improve
customer experience. Data collection is of several type which are as following
1. Big data- Big data is the term which is being used in the recent years because of its
voluminous and complex analysis, since big data tend to analyse large organizational
data. Due to which it is being used by organizations like Marriott through which it can
achieve high productivity because of its volume (Solomon, 2018). This type of data
consist of large details like customer data from all across the globe and is also consist of
company's legal activities.
2. Smart data- Smart data cannot be used for analysing data in large volume but instead
this consist of steps which can be taken in context with the data so the company can
develop its working software on that basis through which it can make sure that it is able
to analyse the data. This data comprises of customer touch point informations like
company's mobile information and customer reviews to improvise their experience in
hospitality industry like Marriott.
3. Meta data- Meta data is the data which tend to describe the structure and meaningful
information about the data, so that it can be utilized for analysing the overall work
productivity. In other words metadata is the all you need to know brief about a piece of
information. Company tend to utilize the information which is being achieved through
application and convert this into understandable information so that improvisations can
be made accordingly.
The primary data which is being collected by the hospitality organizations like Marriott consist
of important information like customer details and company's legal activities on which basis it