Data Insights for Business Decisions

MG413 Data insights for business
decisions

TABLE OF CONTENTS
• INTRODUCTION
• Type of data collection by organizations
• Orthodox market research and big data
• Storage of information with key references to databases
• Role of data in the decision-making of the company
• Use of information in day operation
• Improvement of data collection method and its use

INTRODUCTION
• Data is the collection of
information which is used by
organization for the process of
decision making.
• Marriott is the chosen
organization which tend to
provide hospitality services to its
customers all across the globe.

Type of data collection by organizations
Data collection is of several type which are as following.
• Big data
• Smart data
• Meta data
The primary data which is being collected by the hospitality
organizations like Marriott consist of important information like
customer details and company's legal activities on which basis it
tend to implement improvisations accordingly.