This presentation discusses the role of information and data in the retail sector, focusing on how it can lead to competitive advantage. It explores the capturing and storing of information, using data for business decision making, and leveraging market research studies. The presentation provides insights into the importance of information technology in managing complex retail operations and highlights the use of algorithms and big data for forecasting demand and customer journey analytics. It also discusses the integration of market research studies with management information systems to increase insights. Overall, the presentation emphasizes the significance of informed decision making and leveraging data for commercial growth in the retail sector.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
