Role of Information and Data in Retail Industry - Debenhams

DIGITAL INSIGHTS

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Outline the role of information and data within your industry or profession sector..........3
2. State what type of data is collected and used by the organisation and if this is 1st, 2nd, or
third-party data.......................................................................................................................4
3. Set out how information and data is used within the day to day operations of organisations
within that sector....................................................................................................................5
4. Explain how information is captured and stored with key references to types of databases
and information system..........................................................................................................5
5. Give an example of how data is used to deliver insight for business decision making within
your sector..............................................................................................................................6
6. Describe market research secondary and primary studies can used in conjunction with MIS
and other database system to increase insights.......................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9