Strategic Marketing

Strategic Marketing

 Introduction
 Market Audit
 Market size and trend data
 Competitors Analysis
 Macro and micro market analyses
 Customer analysis
 Stakeholder analysis
 Strategic marketing objectives
 Conclusion
 References
Table of Content

 Marketing is a process in which the organisation tells the targeted
audience about itself and the products and services which they have
for them. The organsiation forms various marketing strategies which
enable them to market their products among the customers very
well. The strategies are made up with a purpose that it delivers best
benefits to the organisation with minimum of costs
Introduction

It is a process in which the analyst examines or performs the study of
comprehensive marketing activities. Through that audit the current
activities or trends that are taking place with respect to marketing could
be known. The market audit for the company Tesco could be performing
through:
 Market size and trend data
 Competitors Analysis
 Macro and micro market analyses
 Stakeholder analysis
Market Audit