Strategic Management: Situational Assessment, Strategy Evaluation, and Tools

Strategic Management

Executive summary
Business strategy is used by an organisation for planning and achieving the desired goals.
It also helps in creating awareness about their brand as well as increasing the profitability of the
organisation. This report is divided into two parts where the first part includes the situation and
organisational assessment with the help of Porter’s five forces and VRIO. The organisational
assessment is a comprehensive analysis of an organization's procedures, employment conditions,
and operational framework that is prepared ahead of time. This process directs the
implementation of guidelines and strategic plan that help the organisation meet its goals. It is
also called as a structured method for collecting accurate knowledge about an organization's
success and the factors that influence performance. Since the appraisal relies on the company as
the main subject area, it varies from most forms of evaluation. Porter’s five forces is considered
as a model that helps in identifying the five competitive forces of the organisation with its
weaknesses and strength and also it can be applied to any segment of the organization to evaluate
the competition level in the industry and also for profitability of the organization in long term
which is mentioned in this report. The five forces are in a combination of high and low such as
bargaining power of consumer and competitive rivalry are high while bargaining power of
consumer and threat of substitute product are low and bargaining power of supplier is moderate.
VRIO is a framework which is used to evaluate the competitive potential with the help of value,
rare, imitable and organised on the basis of financial resources, promotional campaigns, brand
image and human resources is explained.
In the second report, it includes strategic evaluation which is described as the process of
evaluating a strategy's usefulness in attaining organizational objectives and implementing the
plan when needed. Strategy evaluation and management is the part of the strategic management
process which includes measures to meet that since a specific strategic decision is executed in
accordance with the provisions by managers are responsible with applying a chosen strategy in
order to achieve the organization's overarching purpose, goal, aims, and objectives. The
assessment's scope and objective will help determine how it has been carried out. In this part it

different tools applied in the organisation such as Porter’s generic strategy which is used by an
organisation to classify their behaviour, SWOT analysis is used by organisation to access the
internal and external factors so that they can plan the strategic process as well as decision-
making and at last, ansoff matrix is considered as a tool which helps in analysing and plan for
growth with the help of different strategies. It has analysed that for an organisation to prepare to
accomplish its goals and priorities, business plans are essential. It aids in the development of an
organised business plan for staying on track to accomplish the target. It also improves the
function of strategic plans and objectives for growing the organization's viability in a cost
effective and constructive way.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................5
Part 1: Situational and Organisational assessment...........................................................................5
(COVERED IN BROCHURE)...............................................................................................5
Part 2: Strategy evaluation...............................................................................................................5
Porter’s generic strategies.......................................................................................................5
SWOT analysis.......................................................................................................................6
Ansoff matrix..........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9
APPENDIX....................................................................................................................................10