International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communication

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Added on 2022/11/29

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This document discusses international marketing management, focusing on market entry strategies, global trends, and country specific communication. It explores the case of Green Chef's expansion into Germany and the impact of trends like eating in, ordering online, and cashless society. The document also highlights the importance of social media marketing and cultural insights in reaching target consumers.

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International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communication

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