International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communications

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Added on 2022/11/28

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AI Summary

This report explores the market entry strategy, global trends, and country specific communications in international marketing management. It discusses the options for market entry, the application of global trends in the local environment, and the use of social media for communication. The case study focuses on Hello fresh and its subsidiary Green Chef in Germany.

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International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communications

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