Evaluation and Recommendations for Market Entry Strategy in Switzerland

MG628 International Marketing
Management

Table of Contents
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evaluation base on two different options and suggestions..........................................................3
Three important global trends and their application in local environment..................................4
Social media communications adapt and standardize in Switzerland.........................................6
CONCLUSION..............................................................................................................................7
REFERENCES..............................................................................................................................9
APPENDIX 1................................................................................................................................10
APPENDIX 2................................................................................................................................10

INTRODUCTION
International marketing is quite touch to manage for any brand, it considers as procedure
of trading items and services among varied nations that in return help generate revenue even
better. This process could include planning, monitoring, organizing, advertising and distribution
of goods in the whole world. The current study will be based on Hello Fresh which known as the
best German publicly traded meal kit organization in Berlin. This assignment will explain
evaluation of two options and recommendation base on it. Furthermore, this report will justify
three different global trends and explain one particular suggestion regarding a change to act that
consider important in Switzerland. Furthermore, this study will explain segmentation, consumer
behavior and cultural insights. It will define recommendation in context of how far social media
communications need to be adapted or standardized in chosen nation.
MAIN BODY
Evaluation base on two different options and suggestions
Market entry tactic is a well-planned delivery and distribution approach of services or
products to a new target segment (Rotter, Bobek and Horvat, 2020). Green Chef in order to
growth its venture and obtain desire outcomes could choose the best option among many in form
of an effective market entry strategy. There are two different types of options accessible and
discussed below in context of chosen company, who want to operate its business in Switzerland.
Evaluating- Option 1
According to this option, firm will sell its new meal kits and manage this process directly
by collaborating with Migros, which falls under list of top supermarkets in the Switzerland. This
option is quite beneficial for Green chef in term of increasing its customer base and contribute
building trustworthy relationship between organization and its target market, which is actually
very important to build. It is also beneficial for company in form of gaining trust of those people
who purchase products from physical outlets instead of online, because of trust issues. It benefits
in several terms such as increase profitability (Gullo, 2019). Instead of providing benefits it
would create challenges for firm when they sell through supermarket chain. As it leads
decreasing sales when supermarket customers are not happy with its services and because of that
people would never consider products of Green Chef. It can promote Migros brand name not