International Marketing Management

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Added on 2022/12/15

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AI Summary

This presentation discusses the concept of international marketing and its significance in expanding business globally. It explores the criteria for selecting the best countries for launching an acquisition, such as GDP, competitiveness, tax rate, employment rate, and capital efficiency. The presentation concludes with a recommendation to consider Germany as the ideal country for the launch of an acquisition based on its strong GDP, low level of competitiveness, and good capital efficiency.

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International Marketing Management

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