International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communications
VerifiedAI Summary
This report discusses the market entry strategy, global trends, and country specific communications in international marketing management. It focuses on Green Chef's expansion plans and the impact of global trends on local areas. The report also explores the options of direct entry method and joint venture with Amazon for distribution. Additionally, it highlights the importance of sustainability and the effects of COVID-19 on packaged food. The report concludes with recommendations for Green Chef to create a new channel of distribution and adapt to global trends.
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