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Taronga Zoo SWOT Analysis and Marketing

   

Added on  2020-03-04

6 Pages988 Words140 Views
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Running head: SYDNEY0TARONGA ZOO
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SYDNEY1Table of ContentsBackground:................................................................................................................................................1SWOT analysis:............................................................................................................................................1Target market:.............................................................................................................................................2Conclusion:..................................................................................................................................................2References:..................................................................................................................................................3
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SYDNEY2Background:Taronga Zoo is one of the major tourist attractions situated at the heart of Sydney. The zoo was established in the year of 1916, almost 90 years ago. Since then the destination is attracting the many local and international tourists. The remains open from morning 9 to evening 5 in order to ensure that the tourists and the local visitors can have enough time to visit the whole zoo (Taronga Zoo Sydney, 2017).The management of the zoo keeps on adding some of the new facilities to accommodate for social functions. They have developed some of the function rooms so that individuals and businesses can have their function there. It is the place that allows the tourists and the local pole to have great day out. SWOT analysis:Strength: Opening hours: The zoo opens from 9a.m. to 5 p.m. it is the time that is enough for the tourists to visits the whole place.Opening days: This is the place that opens 365 days. Thus, tourists can visit the place whenever they want.Education programs: It has been identified that there are around 25 teachers at the zoo that served the groups of students with the knowledge related to the zoo (Swarbrooke & Page, 2012).Weakness: Price: As compared to other tourist attraction, the rice of the zoo is comparatively higher. Location: It has been analysed that location is not very appropriate as per the tourist’s convenience and thus it is difficult for the trusts to take it to the zoo. Opportunities: Movies: showing the movies related to animals develop interest among the people to see those animals closely. Threats: IMAX: It is the tourist destination in Sydney that acts as the competitor for Taronga Zoo. At the time of rainy or
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