Starting a Small Business: Case Study of Bundles for Overseas
Added on 2021-06-11
9 Pages1951 Words500 Views
MGMT 3041Organizational Behaviour Nadir BudhawaniCase Study 1Saleh Al-Ass’ad 0621845Mike Richardson 0706531Robert Lucas 0678310Theo Hoerner 0759394Ankur Arora 0703571Bundles Over Seas This study source was downloaded by 100000825269012 from CourseHero.com on 06-04-2021 11:18:15 GMT -05:00https://www.coursehero.com/file/44632799/OrganizationalBehaviourCaseStudydocx/ThisstudyresourcewassharedviaCourseHero.com
Suhail Farwa is a Moroccan-Canadian factory labourer, recession survivor, and father of college graduate twins. Suhail has recently fell under difficult times in regards to his current job. He finds himself working longer hours for less pay as well as threatened with company benefit cutbacks. With all this going on in his current career, Suhail is considering starting up a small business with his brother Mo, with the help of his two children Lameese and Shamir. The idea; tostart up Bundles for Overseas; an import export firm between Canada and Morocco. Suhail still has most of his family and many contacts living in North Africa, including his brotherMo, who will handle the distribution side of the business in Morocco. Suhail is excited to start his small business with his family, but often contemplates if the reward is worth the risk, would leaving his current factory job be the smartest choice for Mr. Farwa? There are multiple potentialfinancial problems that this family could face when starting a business like Bundles for Overseas. The first symptom is; low profit margins, with only a 10 cent mark up on each pound of clothing this is very low and even with keeping out costs and expenses this not sustainable for the firm. More symptoms include; securing an actual supplier that will provide used clothing at 15 cents a pound, as well as enough to fill a shipping container. If possible to fill the container at that price, what kind of demand would Mo and the twins be dealing with in Morocco?The case study states that Mo “knows” that the demand for used clothing in Morocco is increasing, but what kind of marketing research took place to come to that conclusion, is that information really viable? If product and demand are not met, financially this firm will not sustain itself. With this looming financial threat, Bundles for Overseas still holds many great attributes that are a start to successful small business in the future. This study source was downloaded by 100000825269012 from CourseHero.com on 06-04-2021 11:18:15 GMT -05:00https://www.coursehero.com/file/44632799/OrganizationalBehaviourCaseStudydocx/ThisstudyresourcewassharedviaCourseHero.com
The first being the roster of employees that this new firm has willing to work for it. Lameese Farwa is Suhail’s daughter, she is a graduate from Red River College with a general business degree. Her twin brother; Shamir, also attended Red River College, he currently has an IT diploma. Both of Suhail’s children would be huge assets to this new firm and its start up, and both are willing to try for their father, however, there are many cultural differences between the two countries that this firm exists in, and these differences may sway the twins and their decisions to work in Morocco. With Shamir and Lameese as a huge strength to the business, the threat of cultural clash is very real. Before leaving for North Africa the twins’ parents warn them to not bring “shame” to the family. Lameese is informed that gender equality is much lower in a country like Morocco whichwould be a huge cultural shock to any North American woman. Shamir fears that Northern Africa will not be technologically advanced enough to fully utilize his IT skills and his new college diploma. Both twins however recognize the potential opportunity for their careers in starting up this new business with their father. This study source was downloaded by 100000825269012 from CourseHero.com on 06-04-2021 11:18:15 GMT -05:00https://www.coursehero.com/file/44632799/OrganizationalBehaviourCaseStudydocx/ThisstudyresourcewassharedviaCourseHero.com
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