Organizational Communication and Strategy

This assignment delves into the crucial intersection of organizational communication, strategic management, and leadership. It draws upon a range of academic sources to analyze how effective communication strategies contribute to successful implementation of organizational goals. The materials provided cover topics like corporate culture, motivation, innovation, and customer knowledge management, highlighting their significance in the context of business strategy.

Running head: INTRODUCTION TO MANAGEMENT 1
MGMT11109 Introduction to Management
Institution
Management Report for
Rock Paper Scissors
By:
Prepared by:
Student Name

INTRODUCTION TO MANAGEMENT 2
EXECUTIVE SUMMARY
Rock Paper Scissors as an enterprise in the contemporary business environment is
facing many challenges that need to be addressed to make the business profitable. The
business lack strategic plan, lack motivation hence staffs are discouraged, has no proper record
keeping system, has no customer feedback mechanism, shows limited staffs performance
management system and accounting strategy. Some of the recommended strategies to improve
the business and hence make the business profitable are development of strategic plan, clear
set vision, goal, mission and objectives; staff motivation, development of corporate culture,
innovation and sustainable strategy, development of performance evaluation, good accounting
and records keeping system and leadership skills. There are some management concepts that
can be applied in the management of the organization and this also includes some management
principles and theories. This leaves no doubt but for the management of Rock Paper Scissors to
come into place and offers managerial roles and functions in a more professional based on the
clear set strategic plan and the business will be successful. This, of course, takes into
consideration the necessary stakeholders such as staffs and customers.

INTRODUCTION TO MANAGEMENT 3
Table of Contents
1.0 Introduction.........................................................................................................................................3
1.1. Background....................................................................................................................................3
1.2. Recommendations............................................................................................................................3
1.2.1 Strategic plan...........................................................................................................................4
1.2.2 Vision, mission and core value statements.........................................................................4
1.2.3 Objectives and goals..............................................................................................................4
1.2.4 Corporate culture....................................................................................................................5
1.2.5 Staff motivation........................................................................................................................5
1.2.6 Performance evaluation.........................................................................................................6
1.2.7 Recordkeeping........................................................................................................................6
1.2.8 Customer feedback mechanism............................................................................................7
1.2.9 Innovation and sustainability.................................................................................................7
2. Management concepts, principles, and theories discussed in this report.....................................8
Conclusion.................................................................................................................................................9
Recommendations..................................................................................................................................10
Reference................................................................................................................................................10

INTRODUCTION TO MANAGEMENT 4
1.0 Introduction
1.1. Background
The following report has been compiled by Management Plus consultant upon the
request by Rock Paper Scissors. Rock Paper Scissors is an enterprise business organization
that offers hairdressing services to clients that include children, men and women. The
organization was started by the Fatima and Fadi Kahn couple. Though the organization was
started a year ago, the organization has faced many contemporary challenges that affect the
hairdressing business in Australia. Some of the problems that are identifiable from the business
include the organization lack strategic plan that clearly outline the organization’s vision, mission
statement and goal, the organization has no clear motivation strategy, the organization lack
customer feedback mechanism, there is limited employees performance evaluation mechanism
and the business also lack proper record keeping or accounting strategy (Weber, Geneste &
Connell, 2015).
1.2. Recommendations
The continuity and profitability of the business purely depend on changing some
business practice through introduction of professional business practices. The structure of a
modern or contemporary business needs to conform to some managerial concepts and theories
that has been tested and proved working. Though the Rock Paper Scissors salon may seems to
be small business there are some recommended practices based on the professional
management practices that are healthy for the business. Some of these recommended
management changes are discussed in detail below.
1.2.1 Strategic plan
The business being a small enterprise has no strategic plan that outlines the strategy for
the business including the decision making direction and resources allocation. The organization

INTRODUCTION TO MANAGEMENT 5
need to develop its strategic plan that coincides with the strategy of the business since this will
give the direction that also enhance the decision making within the organization. The strategic
plan document contains the resource allocation procedures and marketing strategy that help in
customer relationship. Rock Paper Scissors need to do the strategic planning that will assist the
business have direction and gear towards achieving its preset goals. Approaching the
contemporary business situation in the current business environment require clear set strategy
and objectives to go about the hairdressing business (Allison & Kaye, 2005).
1.2.2 Vision, mission and core value statements
The Rock Paper Scissors business lack vision, mission and core value statement that
are the three important statements that guidelines for contemporary business. Vision
legitimatize the business and the vision statement normally gives the aspiration for the
organization. Mission statement on the other hand gives the mandate of the business and what
the business intend to do within the hairdressing industry. Core value is also an important
organization belief statement that explains the nature of the business and the culture of the
business. Core value of the salon also will motivate staffs as they feel associated to some
beliefs of the organization (Erica, 2012).
1.2.3 Objectives and goals
Objectives and goals are two other areas that are not currently set in the salon.
Objective and goals for the organization and the strategy highlight the aims of the business and
how to make the business profitable. A good business objective gives the profitability and the
aim of obtaining the business profit. Therefore the business needs to set objectives and the
goals that will lead to the profit. The objectives and goals of the salon that will provide the
direction that business follow towards profit making. This implies that for the salon to make profit
this profit should be clearly set in the business strategy (Haines, 2004).

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1.2.4 Corporate culture
The organization does not have corporate culture that spelt out the business beliefs and
the culture. Corporate culture defines the manner in which the organization operates including
the expected conduct of employees in the business. Customers can sometimes attracted to
organization due to their level of corporate behaviors. Corporate culture also defines the
dressing code and language that is used within the business. Corporate culture is also show the
manner by which the organization relate to the clients. For instance, when the hairdresser is
offering service to children, the corporate culture dictates the manner they treat client
disrespectful of the age or gender. Therefore, it is recommended that the business should have
clear written corporate culture and standard of operation (Alexander, Ryan & Deci, 2000).
1.2.5 Staff motivation
Employee motivation is one aspect of current business that make the employees to
perform better in any environment. Hairdressers at the Rock Paper Scissors salon shows
discouraged and demotivated leading to late reporting to the premise. The morale of employees
is normally attached to their performance or profitability at the workplace. One area of
motivation that affect most employees according to Piers (2012), is job satisfaction and
unattended to needs. Corporate culture and the business beliefs ensure that employees are in
line with the business mandate and have job satisfaction. Motivation can also take the form of
remuneration and rewards that the employee gets after offering services to clients. For instance,
Rock Paper Scissors need to meet the financial need for hairdresser so as to avoid
dissatisfaction among employees. Therefore, it is recommended that the business need to have
strategy to motivate its employees to boost their morale and satisfaction (Alexander, Ryan &
Deci, 2000).

INTRODUCTION TO MANAGEMENT 7
1.2.6 Performance evaluation
Rock Paper Scissors have no clear set performance evaluation strategy that will show
the performance of each employee. Performance of employee corresponds to performance of
the business. Motivated employees perform better and hence the profitability of the business.
Performance management and evaluation helps the employees to be accountable and are
geared towards the profit (Lorenzen, 2006). For instance, the organization can set the target for
each employee that they need to attain in order to receive a certain reward. This will motivate
employee to work harder toward the set objective. Setting standards for the business is another
area that ensures that the business is performing. Performance appraisal helps the business to
manage it performance since those high performing are rewarded according to their
performance. Lastly, customer feedback also ensures that the business is performing since
customers are also given opportunity to evaluate the business. It is recommended that the
business need to set performance evaluation and management strategy that takes into account
the customer feedback, employee performance and overall business performance (Kiechel,
2010).
1.2.7 Recordkeeping
Record keeping is another area that makes the business realize the its objective or goal.
Accounting records are good for the current business since it can be used for fiscal purposes
and evaluation of achievements. It is evident that the business does not have any accounting
record that can show the progress or profitability. Moreover, the business is unable to evaluate
its performance in terms of profits made over the last one year. Taxation is normally based on
the accounting records over specific period of time. In addition, accounting records are also
used when evaluating the creditworthiness of the business. It is therefore recommended that the
business need to keep financial records and ideal finance record keeping require application of

INTRODUCTION TO MANAGEMENT 8
information system. Information system is current contemporary record keeping tool that is
portable and accessible for future use (Haines, 2004).
1.2.8 Customer feedback mechanism
The Rock Paper Scissors also lack customer satisfaction mechanism that brings back
the feedback. Customer feedback is a critical issue in the current contemporary Australian
business environment. This is because most customers need to be involved in the decision
making to improve the business performance. The level of satisfaction among customers is one
of the areas that is used to evaluate the performance of the business since the happy customer
will always come back to the business for service while an unhappy customer is equally
detrimental to the business. According to Taherparvar, Esmaeilpour and Dostar (2014), a good
feedback system helps in retaining clients or improving the level of service provision. Rock
Paper Scissors need to focus on customer’s feedback as one way to evaluate its performance.
This should also include suggestions that also from customer on the areas that need
improvement and this will make those customers to come back for an improved service
(Cornish, Raubenheimer & McGreevy, 2016).
1.2.9 Innovation and sustainability
Contemporary business environment require high innovation and sustainable service
delivery. Salon services in the contemporary business set up require high innovation for survival
since the business. For instance, the salon needs to come up with an innovative way of
delivering services to customers (Ford, Steen & Verreynne, 2014). This can take the
technological direction where the business can apply technologies to connect and offer services
to clients. Since the salon uses many different chemicals to offer services such as haircut to
customers, disposing this chemicals need high sustainable practice that has minimal
environment destruction. The sustainability responsibility of the business makes the salon to

INTRODUCTION TO MANAGEMENT 9
care for both society and the environment as primary mandate. The salon needs to bring
innovative ideas that also factor in the sustainability of the business in the current market
(Terziovski, 2012).
2. Management concepts, principles and theories discussed in this
report
There are many management concepts, principles and theories that assist in the
business management and can help in the management of Rock Paper Scissors. The
performance of the Rock Paper Scissors can be evaluates as presented by the systems theory
that asserts the workplace and the relationship between employees and the system. According
to Deslandes (2014), the current contemporary business situation especially in Australia
requires proper understanding of the hairdressing industry in order for the business to survive.
After the development of the vision and mission of the organization, the manager will need to
coordinate activities in Rock Paper Scissors coherently.
Leadership is management concept that needs to be applied within the Rock Paper
Scissors. The organization lacks proper leadership structure that spelled out the relationship
between different people within the organization (Melo, Silva & Parreira, 2014). Leadership
according to shows the direction and is also needed for decision making within the organization.
Management without clear leadership structure and leaders has limited profitability and may run
into losses. Moreover, leadership roles make it easy for the organization to respond to any
external environmental situations that require leaders to make a decision (Gomez-Mejia, Balkin
& Cardy, 2008).
Management functions are also an important management concept that is also essential
for Rock Paper Scissors. Management functions such as controlling, coordinating and
organizing are some management function that needs to be clearly defined and assigned to

INTRODUCTION TO MANAGEMENT 10
specific management. Currently, Rock Paper Scissors does not show any clear management
functions and this is evident in the organization’s inability to organize services. The staffs
instead give some service to their friends that remain unaccounted for (Griffin, 2014).
Corporate social responsibility and corporate governance are two management concepts
that are also vital in the management. The corporate social responsibility highlights the social
responsibilities of the salon to the society. Corporate governance gives the structure of the
management of the business that also gives organization hierarchy (O'Donovan, 2006).
Currently, the salon has no clear organizational structure that clearly indicates the chain of
leadership in the organization. According to Modaff, DeWine and Butler (2011), the business in
the contemporary society needs to understand their corporate role or responsibility towards the
society.
Conclusion
In conclusion, Rock Paper Scissors is a business in the contemporary business set up is
facing managerial challenges. The salon shows minimal management functions, the business
has no strategic plan, corporate culture, no objectives or goals, staff motivation, record keeping,
staff performance evaluation, innovation and customer’s feedback. There are other managerial
concepts, principles, and theories that need to be applied in the management of the Rock Paper
Scissors. Based on the current business environment, operating salon business need high
management since the business should be transformed using modern managerial practices.
The Rock Paper Scissors need to constitute a good managerial system exhibiting all the
managerial functions in professional, ethical and leadership manner putting into consideration
all the stakeholders and their role in decision making.

INTRODUCTION TO MANAGEMENT 11
Recommendations
Considering the current management practice and the challenges that the business
faces some recommendation are necessary. Firstly, it is recommended that Rock Paper
Scissors should put in place proper management structure with all functions. Secondly, the
business needs to adopt various managerial concepts and principles suggested in this report for
professional management practice. Thirdly, the business also needs to develop and implement
a strategic plan that has a strategy to make a profit. Finally, the business should show
leadership through giving direction and proper business management.

INTRODUCTION TO MANAGEMENT 12

INTRODUCTION TO MANAGEMENT 13
Reference
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INTRODUCTION TO MANAGEMENT 14
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