Ask a question from expert

Ask now

MGMT20144 - Management and Business - Essay

7 Pages1796 Words155 Views
   

Central Queensland University

   

MGMT20144 Management and Business Context docx (MGMT20144)

   

Added on  2020-03-13

About This Document

In the MGMT20144 Essay, Business organizations are established to make profits. A business organization undertakes various activities such that it can earn revenues or make profits for the long-term sustenance of the business. For every business organization, a goal is defined, according to which vision and mission statements are set. The scope of this essay includes a description of an organizational structure of a new Hotel Business in Sydney, Australia.

MGMT20144 - Management and Business - Essay

   

Central Queensland University

   

MGMT20144 Management and Business Context docx (MGMT20144)

   Added on 2020-03-13

BookmarkShareRelated Documents
Assessment: EssayStudent Name:Student ID:Unit Name:Unit ID:Date Due:Professor Name:1 | P a g e
MGMT20144 - Management and Business - Essay_1
Introduction Business organisations are established with the aim of making profits. A business organisation undertakes various activities such that it can earn revenues or make profits for long-term sustenance of the business[ CITATION der08 \l 1033 ]. For every business organisation a goal is defined, according to which vision and mission statements are set. The scope of this essay includes description regarding an organisational structure of a new hotel business in Sydney, Australia. The essay describes the organisational structure, internal and external forces that impacts the organisation, risks confronting the business, activities that will enhance performance of the business and key business functionalities[ CITATION Cat13 \l 1033 ]. AnalysisThe hotel set up for purpose of catering to guests and tourists visiting Sydney, Australia. The hotel will be set up 7 kilometers from central city location and will have 30 rooms. It will aim to cater to low budget travellers, who are willing to travel the country at low costs. The organisationstructure will be headed by me, the owner or proprietor and I will act as the CEO or head for the same. Below CEO will be finance, human resource, sales and marketing, operations department[ CITATION Bue11 \l 1033 ]. Finance department will be responsible for billing, payout of salaries and maintaining of accounts. Human resource department will be hiring staffs and employees, training them and allocating appropriate responsibilities to them. Sales and marketing department will conduct various promotions for the hotel and carry out events such to promote the brand name. Operations or maintenance department will be responsible for handling customers, rooms and breakfast orders. There will be a total of 20 employees for various department to manage functionalities. The operations department will employ most number of employees as it will cater to customers and attend to them. HR department will appoint personnelfor each and every department such that they are able to carry out responsibilities well. 2 | P a g e
MGMT20144 - Management and Business - Essay_2
The hotel being set up in Sydney will be impacted by major macro environmental forces as political influence, economic, social, technological, legal and environmental influences[ CITATIONDco12 \l 1033 ]. Politically Sydney is stable with democratic government structure, which is conducive for conducting businesses. Economically Australia is stable, with stable inflation rate, growth rates and market structure, hence people have affordability to stay at hotels. Australia is socially advanced and westernized similar to other world nations, hence a lot of people travel. Technologically the country is advanced, hence the hotel will be listed with major ecommerce portals and create a website of its own. Legal and judicial system of Australia is quite transparentthat offers immense potential for conducting business with ease. Australia has significant environmental regulations hence the hotel will adopt sustainable energy sources. The hotel will also aim to reuse some of its treated wastewater for sanitation purposes by installing filtration plants. The macro environmental factors for the hotel reflects that there are large amounts of opportunities that can easily be explored by it. Almost all factors are conducive for the hotel to conduct its business. It can easily obtain any sort of financial aid also from financial institution or banks such as to cater to its immediate needs.Another integral macro environmental analysis can be done using Porter’s five forces analysis[ CITATION Por083 \l 1033 ]. Such analysis can be undertaken analyzing bargaining power of buyers, bargaining power of sellers, threats of new entrants, threat form substitute products and industry rivalry. The hotel established will face severe competition and threat from homestays and boutique hotels. Bargaining power of customers will be considerable higher as they can easily switch from one hotel to another[ CITATION Por08 \l 1033 ]. Suppliers does not have much power over hotel businesses as they gain regular business from them. Hence, supplierbargaining power is considerably low for this case. Threats from new entry is high as Sydney is gradually becoming one of the most sort after location around the world, attracting large numbers of tourists and visitors each year. Internal analysis of a business can be conducted using SWOT analysis, which is an abbreviated form for strength, weakness, opportunity and threat. Strength for the hotel will away from hustle-bustle of the city and available at considerable low costs. A major strength of the hotel is the low costs at which it will be operating. As it will have lesser number of head count, it can easily lower rates for its rooms unlike other large chains. Weakness is that it is a newly established 3 | P a g e
MGMT20144 - Management and Business - Essay_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Introduction to Business - Assessment 2 Individual Report
|8
|2526
|420

External Marketing Environment Analysis of Sydney Harbour Bed and Breakfast
|8
|1973
|235

Marketing Consumer Behaviour
|10
|2532
|99

Marketing Strategies for Uno Home Loans
|6
|1015
|251

The impact of environmental forces on organization Essay 2022
|11
|2391
|19

Understanding Business Organisation: Premier Inn Hotel Analysis
|8
|2160
|119