ElementDescription of thetrend, issue orchangeThe impactwill be:Low,medium orhigh?Positive ornegative?Evidence to support this analysisthe market.Few entrant led threat for the company as there is high investment costs.cut throat competition among those companies. Resulting t which the company experienced negative growth rate (LI, & PENG, 2011).SubstitutesHigh degree of substitutes present in the market.Substitutes led the company to degrade its growth in the market.Substitutes having cheaper rateproductsSubstitutes present in themarket have cheaper productsModerate Now a day’s yachts and motor boats are majorly used in the market instead of traditional Tudor boats as they generate greater expenses for the customers. Other substitutes are easy to maintain due to which people changes their choices from Tudor boats to motor bikes etc.Because of having substitutes with cheaper products in the market, they attract more customers which act as a treat for the company (Brady, & Hobday, 2011).Bargaining power of customersMore power enjoyed by the customers.The customers easily switched between High bargaining power resulting in negative impact for companyAlthough there is presence of few competitors in the market but, the customer enjoys high bargaining powerdue to presence of cheaper products. This leads them to shift towards different products to gain more benefit. MGT300_Assessment1_Worksheet2Last updated on 3-Mar-20Study Group Australia Pty Limited trading as Martin College, Martin Higher EducationPage 2 of 5

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