MHI

MARKETING IN HOSPITALITY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Concept of Marketing ..........................................................................................................1
1.2 Impact of Marketing Environment .......................................................................................1
1.3 Relevance of Consumer Markets .........................................................................................3
1.4 Developing different Market Segments................................................................................3
TASK 2 ...........................................................................................................................................4
2.1 Importance of the components of Marketing Mix................................................................4
2.2 Pricing strategies and policies ..............................................................................................5
TASK 3 ...........................................................................................................................................6
3.1 Role of the Promotional Mix ................................................................................................6
3.3 Role of Sales promotion and public relation ........................................................................6
4.1 Relevance of Market Research .............................................................................................8
TASK 4 ..........................................................................................................................................8
3.2 Plan an Advertising Campaign .............................................................................................8
4.2 Undertake the market research..............................................................................................9
4.3 Different Media for Marketing ...........................................................................................10
4.4 Implementation of Marketing Plan.....................................................................................10
CONCLUSIONS .............................................................................................................................1
REFERENCES................................................................................................................................2
Online .........................................................................................................................................3

INTRODUCTION
Marketing is the management process and activity of selling,buying of goods and
services. It is to identification products, determine the prices, selection the place and
implementation the promotions strategies. Marketing in hospitality is the important for selection
the segment such as hotels, restaurants, resorts and utilized the marketing promotes their
products or services. Thomas Cook is the one of largest travel groups in world that is second
largest in the UK. In this report, it will discussing the concept of marketing, impact of marketing
environment, evaluate the relevance of consumer markets and importance of marketing mix
using by Thomas Cook (Baloglu, 2016).
TASK 1
1.1 Concept of Marketing
Marketing is the concept of buying and selling of goods and services for the customers.
Thomas Cook is the group who is to providing travels services for completion of customer needs
and wants. Marketing is to defined through some concepts:
Production Concept: It is the concept of issues which are related to manufacturing and
production of goods and services. It is to defining the marketing concept. It is concept for
availability of goods and services which is fulfilment of customers’ needs and wants.
Product Concept: It is the concept including quality, performance and innovative
features in goods and services. Customers wants to better quality and quantity of product.
Thomas Cook is the travel company that is providing better services according to customer’s
needs and wants (Bowie and et.al., 2016).
Selling Concept: The concept of selling is to define the demand and supply of goods and
services. So that the company has to producing and selling goods and services according to
demand and supply in the market.
Marketing Concept: In this concept including production, products and selling concepts.
It is to defining the identification of products, determination of prices and selection of place and
implementation of promotion strategies (Bhasin H., 2017).
1.2 Impact of Marketing Environment
In the marketing environment includes two factors one of micro component and second
of macro component.
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MICRO FACTORS EXPLANATION
Customers In the micro factors, includes customers’ needs
and wants which are impacting on the marketing.
The company is to providing services according
to customers’ needs and wants.
Competitors This factor is also impact on the marketing. The
level of competition is to impact on selling and
buying of goods and services in the market.
Employees In the company, employees are helping in the
production and selling of goods and services to
the customers. Thomas Cook is the company who
has to providing better services and their
employees are helping of them. So that it is
positive impact on the marketing of travels and
tourism business (Dixit, 2016).
MACRO FACTORS EXPLAINANTION
Political Elements In this elements which are including government
policies, rules and regulations related to the
marketing, it is impact on the marketing
environment.
Economic Elements In this elements which are including consumers
buying behaviour, power, economic resources and
level of income, it is impact on the marketing of
goods and services providing by Thomas Cook.
Social Elements It means social trends, customer’s needs, wants,
desires, taste and lifestyles are impact of
providing goods and services (auhari, and
Bharwani, 2017).
Technological Elements Recent technology adopted by the company, so
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