LFTE203 Individual Report

LFTE203 Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Defining MICE Industry and Defining of the MICE sector different categories........................3
Producing of the event plan.........................................................................................................4
PART 2............................................................................................................................................6
Personal reflection and evaluation...............................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Across the world to the tourism MICE symbolise as a lucrative part. There is also another
name of the MICE is Business events and Business tourism. At Excel London World Travel
market took place on the 7 - 9 November 2022 in London. WTM begins in 1980 (Aburumman,
2020).
The first part of the current report will provide the MICE industry brief and further the
MICE sector different categories will be identified and explained. Further, the report will prepare
the event plan which will address the event goal, team, budget, sponsors and key partners, date
and venue, strategies of marketing, risk, safety and the health. The second part of the report will
provide the recommendation on the improvement of experience, onattendence. Further, the key
challenges will be highlighted to the business event.
MAIN BODY
PART 1
Defining MICE Industry and Defining of the MICE sector different categories
The developing markets were growing as a tourism form MICE stands for Meeting,
Incentives, Conferences and Exhibition. The large group were consisted in the MICE tourism.
The groups attend the meetings, conference, workshops, exhibitions and the seminars. To the
sector of tourism there is the major contribution of the MICE industry. Compared with the casual
travellers the corporate and the business budgets are higher in the MICE industry (Oh, Nam-Jo
and Kim, 2021). The wide range of cultural objectives, range of business, professions and
academics were achieved in an organised way in the MICE. To the promoting of the destinations
there are several specialized organisation. The clients such as the DMO, CVB. Through the
combination of the Leisure and the business a new way of the travelling was creating by the
MICE business.
To the purpose of business there is the proper booking, conference facilitating, planning,
other events and the seminars in the tourism by the MICE. To the travel industry there is the
contribution of the higher revenue by the MICE. The sectors of the MICE were divided by the
four types meetings, incentives, conference and the exhibition (Ranasinghe and et.al., 2020).
Meetings - To the convention centres or the hotel the meeting takes place. Around the goal or an
activity the travel events were centred repeatedly or one time.