Mice Market & Logistics | Study
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Running Head: Mice Market & Logistics
MICE MARKET & LOGISTICS
Name of the Student
Name of the University
Authors Note
MICE MARKET & LOGISTICS
Name of the Student
Name of the University
Authors Note
Mice Market & Logistics1
Introduction
Music concerts or festivals are areas where an individual can glow with creativity and
reflect themselves as they dance and wear clothing. People link with others to make new
friends and enjoy the pleasure of listening to beautiful live music in a fantastic natural
climate. When we talk about Switzerland, apart from the tasty confectionery, banking
secrecy, and meticulous watchmaking heritage that comes to mind. Music is an important
element in Switzerland. There the spectacular collection of music festivals claims to be
prestigious as their national jewels (Barone 2019). Being a logistic manager, organizing a
music concert is not an easy task as it seems to find a place, reserve a couple of bands and
sell some tickets instead. Music concerts take a long time to prepare and work tirelessly
before the gates open, audiences swarm in, and artists get on the stage. Planning is possible
up to a year ahead–at the close of the previous event. This paper throws the light on the
indoor musical concert held in Switzerland, including the logistic like ticketing,
transportation, and many such activities. From managing a strictly logistic perspective, an
occurrence of six hundred to seven hundred tax typically takes an absolute minimum of two
months. It takes around as long as any permits and licenses that are needed are valid,
including a provisional license for liquor, approvals from Joint Operations Committee, and
any authorization that is required by the appropriate boards. Marketing and promotion also
play a vital role in the success of the event stronger the marketing link more success the
concert will be, nowadays the generation prefers more to socialize on the internet. The
Logistics of Entertainment is a structured and regulated environment (Rozbicka and Conroy
2017). The distinction between it and freight on a standard basis is the absence of time to
wait, disruption, or schedule errors. The exhibition is overshadowed by a piece of equipment
brought. The preparation starts with on-site reviews of the tours for freight companies
specializing in tour logistics.
Introduction
Music concerts or festivals are areas where an individual can glow with creativity and
reflect themselves as they dance and wear clothing. People link with others to make new
friends and enjoy the pleasure of listening to beautiful live music in a fantastic natural
climate. When we talk about Switzerland, apart from the tasty confectionery, banking
secrecy, and meticulous watchmaking heritage that comes to mind. Music is an important
element in Switzerland. There the spectacular collection of music festivals claims to be
prestigious as their national jewels (Barone 2019). Being a logistic manager, organizing a
music concert is not an easy task as it seems to find a place, reserve a couple of bands and
sell some tickets instead. Music concerts take a long time to prepare and work tirelessly
before the gates open, audiences swarm in, and artists get on the stage. Planning is possible
up to a year ahead–at the close of the previous event. This paper throws the light on the
indoor musical concert held in Switzerland, including the logistic like ticketing,
transportation, and many such activities. From managing a strictly logistic perspective, an
occurrence of six hundred to seven hundred tax typically takes an absolute minimum of two
months. It takes around as long as any permits and licenses that are needed are valid,
including a provisional license for liquor, approvals from Joint Operations Committee, and
any authorization that is required by the appropriate boards. Marketing and promotion also
play a vital role in the success of the event stronger the marketing link more success the
concert will be, nowadays the generation prefers more to socialize on the internet. The
Logistics of Entertainment is a structured and regulated environment (Rozbicka and Conroy
2017). The distinction between it and freight on a standard basis is the absence of time to
wait, disruption, or schedule errors. The exhibition is overshadowed by a piece of equipment
brought. The preparation starts with on-site reviews of the tours for freight companies
specializing in tour logistics.
Mice Market & Logistics2
Discussion
The role of the logistic manager is crucial in the initial stage it is necessary to decide
the venue where the concert is going to take place. The event which is going to be organized
Sunny Enerrgy is an indoor music concert which is going to held in Hallenstadion, Zurich.
We are expecting to have around eight hundred guests, including five hundred guests with
already booked tickets and one hundred VIP guests, comprising twenty journalists. The
arrangements are made accordingly, as most of the audiences are from abroad. The theme of
the Sunny Enerrgy concert is an Electronic Dance Music EDM. In this concert, top
Switzerland DJ’s like Noran En Pure and other band members like Peral Jams are hired for
this concert. Recently, it is becoming obvious that the audience goes crazy about electronic
dance music, consisting of audiences from middle age between twenty-five to thirty-five
years of age (Barone 2019). As a logistic manager, we have to take care after every single big
or small detail related from the begging of the concert till the end of the session; everything
must be perfect and accordingly. While planning the certain logistics fields are required to
take into consideration for emphasizing the successful event. It includes enhancing the
Supply of customers through Marketing about the concert, selling tickets using various
methods, managing the queue of the audience, keeping in mind the transport facility of the
audience as well as the performers. Then it is necessary to look after the proper
accommodation facilities and the artistic needs. So that the artists can relax easily and
perform with ease without any hindrance in their performance. Whereas, other supply
facilities involve Infrastructure, Power, Security, Contractors, and many more. In the concert
it is very necessary to look after the flow of audience, artists & equipment and other
amenities, the concert attracts huge attention through the presence of VIP & Media.
Discussion
The role of the logistic manager is crucial in the initial stage it is necessary to decide
the venue where the concert is going to take place. The event which is going to be organized
Sunny Enerrgy is an indoor music concert which is going to held in Hallenstadion, Zurich.
We are expecting to have around eight hundred guests, including five hundred guests with
already booked tickets and one hundred VIP guests, comprising twenty journalists. The
arrangements are made accordingly, as most of the audiences are from abroad. The theme of
the Sunny Enerrgy concert is an Electronic Dance Music EDM. In this concert, top
Switzerland DJ’s like Noran En Pure and other band members like Peral Jams are hired for
this concert. Recently, it is becoming obvious that the audience goes crazy about electronic
dance music, consisting of audiences from middle age between twenty-five to thirty-five
years of age (Barone 2019). As a logistic manager, we have to take care after every single big
or small detail related from the begging of the concert till the end of the session; everything
must be perfect and accordingly. While planning the certain logistics fields are required to
take into consideration for emphasizing the successful event. It includes enhancing the
Supply of customers through Marketing about the concert, selling tickets using various
methods, managing the queue of the audience, keeping in mind the transport facility of the
audience as well as the performers. Then it is necessary to look after the proper
accommodation facilities and the artistic needs. So that the artists can relax easily and
perform with ease without any hindrance in their performance. Whereas, other supply
facilities involve Infrastructure, Power, Security, Contractors, and many more. In the concert
it is very necessary to look after the flow of audience, artists & equipment and other
amenities, the concert attracts huge attention through the presence of VIP & Media.
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