Case Study Analysis on Michael Marchen: Cultural Factors and International Expansion

Running head: CASE STUDY ANALYSIS
CASE STUDY ANALYSIS
Name of the Student
Name of the University
Author Note

1CASE STUDY ANALYSIS
Answer to Question 1
According to the rules which have been stated by ET Hall cultural factors, the culture
which is followed in the company is based on Japanese traditions which are taken for granted by
the employees and the management. The traditional cultures are thereby followed in a religious
manner by the people who are a part of the company. This culture can thereby be termed as high
context in nature. The monochromic timing based activities are also developed within the culture
of Michael Marchen which is German baker. The expansion of the company has been affected by
changes in culture in a huge manner (Marchen Kodila-Tedika & Asongu, 2015).
According to the Hofstede’s cultural dimensions, the differences in cultures between
Germany and Japan have affected by operations of the bakery. The level of uncertainty
avoidance in Japan is high with a score of 92, in comparison to Germany which holds the score
of 65. The company had been benefitted by this factor. The differences in governance based
structures of the countries have a major effect on the ways by which Marchen had developed its
position in the country. The importance which was given to the employees was however quite
similar between the two cultures which are followed by (Marchen Kodila-Tedika & Asongu,
2015).
Answer to Question 2
The major demographic changes which had taken place in Japan were based on the
consumption based patterns of the consumers. The choice of food and bakery based products of
the consumers had also started changing in the current business based environment of the
country. The rise in marginal confectionery products consumers had also proved to be a major
external factor which affected the operations and profitability levels of Marchen in the country.