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Micro and Macro Business Environment : Assignment

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Added on  2020-10-22

Micro and Macro Business Environment : Assignment

   Added on 2020-10-22

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CONTEXT OFBUSINESS
Micro and Macro Business Environment : Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Identification of micro and macro environmental factors that changed nature of modernbusiness in global environment...................................................................................................1Reasons for individuals and organisations managing responsibly, sustainably and behavingethically in relation to social, cultural, economic and environmental issues..............................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
Micro and Macro Business Environment : Assignment_2
INTRODUCTIONGlobal market includes both micro environment as well as macro environmrnt factorsthat can have a major impact on the functioning of the business (Sacks and Melby, 2015). Thisreport analyse both micro and macro factors that can create a global environment change whichcan effect the business operations in the global business environment platform. It also examinethe organisation and individual rationale approach towards behaving reponsibly, socially andethically towards these external environment changes.Identification of micro and macro environmental factors that changed nature of modern businessin global environmentDue to the dynamic nature of the environment organisation have to deal with a number ofchanges prevailing in the market (Moore and et. al., 2015). These factors comprises of both typesone which can be controlled by organisatin and another one which cannot be controlled by thesame. In order to survive in the modern economy company needs to develop startegies in rder tocope with both types of changes. These factors and their impact and be further detailed below:Micro Environment FactorsThe effect of theses factors on the business depends upon the size, capcity and startegieswhich these businesses will use in order to reduce the impact of these factors on theirperformance. These are the factors which are covered under micro environmental factors ofmodern businesses:Competitors: In the modern economy the level of competiton is getting high day by dayno company can enjoy monoly in the corporate world. In the normal course of business acompany encounters competition that are focussed on increasing their market share by reducingothers.For instance: Amazon faces immense competition from a number of companies in marketsuch as Alibaba and flipkart (Sacks and Melby, 2015). Such strong brand rivalry forces acompany to adopt strategies that are unique so that they can gain competitive edge over rivals inthe industry. Customers: Business entities work in the market to earn profit by fulfling customerdemands. Now days companies create strategies that can serve more profitability in terms of sale1
Micro and Macro Business Environment : Assignment_3

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