Table of ContentsIntroduction................................................................................................................................11.1 Basic components of the marketing process....................................................................11.2 Cost-benefits analysis of Ford Motors’ marketing orientation:.......................................2Task 2.........................................................................................................................................22.1 Micro and macro environmental factors which are responsible to influence marketingdecisions.................................................................................................................................22.2 Segmentation criteria for products in different markets..................................................42.4 Demonstration of the buyer behaviour and its effects on the marketing activities underdifferent circumstances..........................................................................................................42.5 New positioning strategy for the selected product...........................................................5TASK 3......................................................................................................................................53.1 Product development strategy to sustain competitive advantage.....................................53.2 Devising distribution strategy in order to provide customer convenience.......................63.3 Designing pricing strategy which should reflect the objectives of organization inaccordance with market conditions........................................................................................63.4 Developing promotional strategy to achieve marketing objective...................................73.5 Understanding additional components of the extended marketing mix...........................8Task 4.........................................................................................................................................9Conclusion................................................................................................................................13REFERENCES.........................................................................................................................14

Marketing Principles Report: Ford Motors Marketing Strategy Analysis