Micro and Macro Environmental Factors Tesco

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Added on 2020-11-12

Micro and Macro Environmental Factors Tesco

Added on 2020-11-12

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Context of Business

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

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INTRODUCTIONThe business operations that are been carried out within the organisation will impact the salesand overall operations of the organisation that will lead to rise in profitability of the firm. Thiswill help in proper assessment of the various factors and elements that can influence the overalloperations of an organisation (Apenko, 2017). The present assessment is presented in context ofthe UK based retail enterprise, Tesco plc.The report will cover the effective planning of the micro and macro environmentalfactors that will help in proper assessment of the operations that will help in proper assessment ofoperations that will help in identification of the social, cultural, economic and environmentalissues.MAIN BODYMicro assessmentSWOTStrengthWeaknessesHigh level of customer satisfaction:This is the biggest advantage of Tescoplc as it will help in improving the salesand overall operations of theorganisation. Besides this, it alsoimproves the brand equity of thechosen retail firm.Highly skilled work force: Theemployees of Tesco are highlyqualified to understand and meet thecustomer’s requirements (Phillips-Wren and et.al.,., 2015). This helps theenterprise to build a good and effectiverelationship with its buyers.Good level of innovation: Tesco plc isknown for the high level of innovationsand development of good qualityIncompatible business model: Thebusiness and growth model of theorganisation is not capable to supportthe proper expansion measures that willimpact the sales and overall revenuegeneration of the organisation.Poor maintenance of the workculture: The work culture of Tesco isvery competitive and sometimesemployees feel quite exhausted andfrustrated when they are unable tocompete at the work place ( Wirtz andet.al., 2016).1

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