Microeconomic Theory and Market Structure: A Case Study on the Impact of Shipping Prices on Trampoline Manufacturing

BMP4003 Business Environment
Assessment 1 - Individual
Presentation

Contents
 Introduction
 BBC Article
 Microeconomic theory
 Market Structure
 Cost of production
 Application of theory
 Conclusion
 References

Introduction
 Micro-economics is considered as that part of
economics which discuss about the individual
form of business. The aim of this concept is
connect through the small form of business and
its different type structure which is used to
manage its everyday operations. It generally
connected with the identification of prices which
are distributed by retailers to the consumers,
along with this cost of all the materials which
are used in production activity

BBC Article
 This case study is about a owner of
toy shop, who is experiencing a
problem which is concerned with the
rise in the price of trampoline due to
the increase in the shipping prices. It
also shows the overcrowding of
ships at port which give hauliers an
opportunity to increase their cost of
haul for the containers.