This document discusses the concepts of microeconomics and its impact on the entertainment and food sectors. It provides answers to exercises related to the equilibrium point, supply and demand curves, and the effects of policies on the market. The document also explores the relationship between unhealthy and healthy food markets.
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Running head: MICROECONOMICS Microeconomics Name of the Student Name of the University Author Note
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MICROECONOMICS Table of Contents Answer to exercise 1:.................................................................................................................2 Answer to exercise 2:.................................................................................................................4 Requirement A)..........................................................................................................................4 Requirement B)..........................................................................................................................6 References list:...........................................................................................................................9
MICROECONOMICS Answer to exercise 1: The new program launched for discovering talents would help in enabling and discovering the best talent in several fields of entertainment. Demand for such national talent programintheentertainmentfieldwouldbeprimarilydrivenbyconnectivityand interactivity. The policy for discovering national talent is creating demand of developing the talent of population of Kingdom (saudigazette.com.sa, 2019). Hence, it can be said that the demand is generated by the General entertainment authority of Riyadh. Supply on other hand is generated by the application from all the segments of society who is interested in taking part in local entertainment content. The initial situation and the equilibrium point of the entertainment sector can be illustrated with the help of following graph. Entertainment market: (Source: created by author) De DeSe Se EeP Q Dd
MICROECONOMICS The above graph depicts the initial equilibrium point Ee of the market which is determined by the interaction of initial demand curves DeDe and supply curve SeSe. At this level of equilibrium, demand created stood and that of talent supplied stood at Q. The market of entertainment sector is in equilibrium with quantity supplied equivalent to quantity demanded (Singleton et al., 2018). Now, it is required to determine the impact on equilibrium with the introduction of new policy by the entertainment authority. With the introduction of new program, there is an increase in application that has led to an increase in overall supply (Lovasi et al., 2018). This increase in supply would create a rightward shift in the supply curve at the given level of demand. Once the supply curve shifts, it is required to analyze the change in equilibrium position. An increase in supply would shift the supply curve to rightward side to S1S1.This increase in supply given the demand would create new equilibrium point at E1.This downward shift in supply curve increase the quantity demanded to Q1and results a fall in price to P1.The scenario can be explained with the help of following graph:
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De De Se Se Ee QDd P S1 S1 E1 P1 Q1 MICROECONOMICS Impact of policy on entertainment sector: (Source: created by author) From the above graph, it can be seen that with rightward shift in supply cure, and demand curve remaining unchanged, a new equilibrium has been established. Therefore, it can be inferred that the introduction of policy has led to increase in the supply and this increased supply has ultimate impact on the quantity demanded and price. Answer to exercise 2: Requirement A) In this exercise, it is required to incentivize the demand or supply curve so that there is a shift in equilibrium point. Below graph demonstrate the market for unhealthy food where D is the demand curve and S is the supply cure and equilibrium is determined at Eo. For
MICROECONOMICS shifting the equilibrium point leftward, it is required to reduce the supply by the firm. Reduction in supply can be done by the introduction of supply side policy where government is asking firms to use certain type of technology in their production process (Mai & Hoffmann, 2015). Such technological advancement intends to be adopted by firm for maintaining the quality of goods produced. It is certainly possible that some of the firms in the market might not afford to employ such technology in their production process. The technology to be employed might be costly firms who cannot afford to employ such technology would find it difficult to go with the trend in technological innovation. Employment of such technology would increase the cost of production and ultimately lower the profits generated (Haslam et al., 2018). Reduction in profit level would make it difficult for firms to sustain in the industry. Hence, such firms would leave the market lowering the overall supply. It can also happen that the government would cancel the license of firms who fail to catch on with the technological advancement forcing the firms to leave the industry. The policy of employing new technology in the production process and failure on part of firms to go with such technological innovation would result in lowering the overall supply (Soderbery, 2015). This reduction of supply would shift the supply curve S to S1.Initially, the equilibrium is determined at E0with quantity demanded and supplied at Q0and price of the food at P0.
E0 S D P Q E1 S1 P0 P1 Q0Q1 MICROECONOMICS Market for unhealthy food: (Source: created by author) Now, reduction in the quantity supplied has resulted in leftward shifting of supply curve from S to S1.Leftward shift in the supply curve has resulted in lowering the quantity demanded fromQ0to Q1and an increase in price from P0to P1.Therefore, the policy has led to incentivizing the supply curve and the market for unhealthy food has experienced a reduction in demand and increase in price. Requirement B) The market for healthy food is affected by the market for unhealthy food as they both are considered substitute foods. An increase in price of unhealthy food would cause an increase in demand for healthy foods. It would be so because reduction in supply of
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E0 S D P Q P1 Q0 D1 E1 Q1 P0 MICROECONOMICS unhealthy food is pushing up their price and the price might be equal to the price of healthy food. This would result an increase in demand of healthy food because of increase in either health consciousness or lower price compared to unhealthy food (Bonitsis & Brown, 2019). Therefore, decrease in supply of unhealthy food would lead to increase in demand of healthy food. .Market for healthy food: (Source: created by author) From the above graph, it can be seen that an increase in demand for healthy food has resulted in rightward shift of demand curve from D to D1and a new equilibrium is determined at E1.The new quantity demanded of healthy food and new price is determined at Q1and P1 respectively. Therefore, the introduction of the policy of employing technology in the
MICROECONOMICS production process for unhealthy food has shifted the equilibrium point of healthy food market (Lenk et al., 2018). At this new equilibrium level, both the quantity and price has increased.
MICROECONOMICS References list: Bonitsis, T. H., & Brown, R. C. (Eds.). (2019).Quantity and Quality in Economic Research: Studies in Applied Business Research(Vol. 4). Routledge. GEA chief launches program to discover local talents. (2019).Saudigazette. Retrieved 14 February2019,fromhttp://www.saudigazette.com.sa/article/558686/SAUDI- ARABIA/GEA-chief-launches-program-to-discover-local-talents Haslam, C., Jetten, J., Cruwys, T., Dingle, G., & Haslam, A. (2018). Eating behaviour. InThe New Psychology of Health(pp. 223-246). Routledge. Lenk, K. M., Caspi, C. E., Harnack, L., & Laska, M. N. (2018). Customer characteristics and shopping patterns associated with healthy and unhealthy purchases at small and non- traditional food stores.Journal of community health,43(1), 70-78. Lovasi, G. S., Rundle, A., Bader, M. D., & Neckerman, K. M. (2018). Case Study 1 Healthy and Unhealthy Food Sources in New York City.Population Health, 12. Mai, R., & Hoffmann, S. (2015). How to combat the unhealthy= tasty intuition: The influencingroleofhealthconsciousness.JournalofPublicPolicy& Marketing,34(1), 63-83. Singh, S.,Khurana,D., &Tayal,S. (2016).Aneconomicorderquantitymodelfor deteriorating products having stock dependent demand with trade credit period and preservation technology.Uncertain Supply Chain Management,4(1), 29-42. Singleton, C. R., Li, Y., Odoms-Young, A., Zenk, S. N., & Powell, L. M. (2018). Change in Food and Beverage Availability and Marketing Following the Introduction of a HealthyFoodFinancingInitiative–SupportedSupermarket.AmericanJournalof Health Promotion, 0890117118801744.
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MICROECONOMICS Soderbery, A. (2015). Estimating import supply and demand elasticities: Analysis and implications.Journal of International Economics,96(1), 1-17.