Mid Project Progress Review: BUS9036M Assessment 2

Mid Project Progress Review: BUS9036M Assessment 2
The second assessment is designed to monitor progress and provide feedback at a midpoint in the dissertation
process. As such the main focus in on assessing
progress towards Los 3 & 4, that is you are able to:
LO3 Select, collect, analyse and interpret evidence from multiple sources in accordance with sound principles
of research and investigation1.
LO4 Synthesise and critically evaluate different sources of knowledge in order to articulate logical and cogent
argumentation.
Supervisors will bear in mind that you will only have demonstrated complete competency in relation to these
learning outcomes at your final submission, so the focus of assessment is on giving feedback on your progress.
The mid-project review is, however, predicated on the assumption that you will at least have:
 drafted a literature review or equivalent,
 completed and begun to implement their research design.
1

In other words, as supervisors of a classic dissertation we would expect to have seen a draft of both the literature
review and the methodology. Consequently, we are not marking a draft literature review or methodology
chapters or their equivalents at this stage, rather we are assessing behaviours, progress as well as the validity of
your claims about progress and your capacity to summarise, in a concise manner where your analysis of the
literature is taking the study. The template for the submission of assessment is outlined below. You MUST use
this template; and submit on TURNITIN.

BUS9036M Assessment 2: Mid-Project Review Report (15%). Approx.1500 Words
Name:
Student id:
Degree Name:
Supervisor Name:
Report Structure (word limits for guidance only)
1. Proposed Title of Dissertation: “How do fitness centre absorb customer?”
2. Project Scope and Purpose:
2.1. Project scope:
The main scope of this learning is to understand the measures how the gym is able to absorb their potential
customers. It is seen that as any fascinating microcosm of wider financial seismic shifts, the industry of fitness
has been illustrating various pervasive trends. This is around the economic trends. Various trends has been
relevant for various business that are consumer-facing. This includes the low-cost options and bifurcation of
premium. This also involves the various low-cost options long with the unbundling o various experiences of huge
aggregators for particular providers. This also involves the rise of experience economy and the overall
experiences as the status symbol and self-branding. The various scopes include the understanding till which are
the members intending to come and travel for the gym. Next, the overall population within the mile radius of
potential members has wished to drive. Further, the number of people planning to visits the gym that are
converted to permanent members are to be estimated. Lastly, the number of members who are cancelled every