the work that had won the prize. Now he had to get together with marketing and sales to figure out the best way to present and sell the product to clients. He felt the award was a good beginning as it would allow them use the prize to sell the software.Acme was a software company that specialized in applications software for the airline industry. In particular, they made software to manage the sale of seats to maximize revenue. Using Acme software, an airline could decide how to price seats right up to the day and time of departure. Past patterns of seat bookings and other factors were used to set up the algorithms that decided on the price for any day. The program also decided how many seats to allot per day for any particular price. Seat Plus was designed to maximize yields for any flights, being particularly sensitive to past patterns for any specific day combined with any current market developments.Acme’s strategy was to sell their products as premium ones yielding especially high yields for seat management. Its brand was managed through close contacts in the airline industry, personal selling and the cultivation of an image comprising of highly reliable products. Seat Plus was rolled out into the market along the lines of this strategy. And that is when the problems began.Software glitches that had not been apparent during development and limited-use Beta-testing became apparent with intensive and extensive customer use. Customers were calling constantly about bugs and failures in the application program. Acme responded with quick patches to remedy problems, but the patches themselves created new problemsand failures. Customers began deserting Acme and abandoning Seat Plus.

+13062052269

info@desklib.com

Acme's Research Department Crisis

Contribute Materials

Related Documents