Mind Mapping for Desklib - Study Material Library

This article discusses Mind Mapping for Desklib - an online library for study material with solved assignments, essays, dissertation etc. It covers topics like conducting research, target audience, challenges and more. The article also includes references for further reading.

MIND MAPPING

Table of Contents
CW2.................................................................................................................................................3
OPTION 2........................................................................................................................................3
OPTION 3........................................................................................................................................4
CW3.................................................................................................................................................5
OPTION 3 INTERNATIONAL BUSINESS RESEARCH TASK.................................................5
Question A)..................................................................................................................................5
Question B)..................................................................................................................................6
Question C)..................................................................................................................................7
Question D)..................................................................................................................................8
Question E)..................................................................................................................................9
REFERENCES................................................................................................................................1

CW2
OPTION 2
Aim: the factors that
impact on gambling
behaviours
Importance
Methodology
Background
Benefits
Improve
ment
Implication
Type
Approach
Philosophy
Data collection
Literature
studies
Trends &
History
Main facts
Qualitativ
e
Inductivee
Interpretivis
m
Primary
Secondar
y
Data analysis
Themat
ic
techniq
ue
Ethical
consideration
Consent
form
Objectives
Purpose
Research
Question
s

OPTION 3
Focus group
Topic
Participants
Facilitator
Location
Guide
Gender equality in
workplace
Employees
Equal
opportun
ity
Equal
treatmen
t
Equal
wages
Equal
participation
Neutral
space
Board
room
Presence of
webcam
Perform
note taking
Room
preparation
Encourage
communication
Make
comfortable
Topic to
be
discusse
d
Methods
Direct
question
Open-ended
question

REFERENCES
Books and journals
Barbour, R.S. and Morgan, D.L. eds., 2017. A new era in focus group research: Challenges,
innovation and practice. Springer.
Kuťák, and et.al., 2019. An interactive and multimodal virtual mind map for future
workplace. Frontiers in ICT, 6, p.14.
Nayak, J.K. and Singh, P., 2021. Fundamentals of Research Methodology Problems and
Prospects. SSDN Publishers & Distributors.
Sim, J. and Waterfield, J., 2019. Focus group methodology: some ethical challenges. Quality &
Quantity. 53(6). pp.3003-3022
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.

CW3
OPTION 3 INTERNATIONAL BUSINESS RESEARCH TASK
Question A)
Importance for conducting the research:
As per the views of Mooi, Sarstedt and Mooi-Reci, (2017) in order to make expansion of
the business and take decision related with expansion, research of the external environment plays
an important role. It will act as base upon which decision concerning the expansion of the
business will be taken. As per the analysis and research of the external environment including
various forces like political, social, legal, competitive and various other decision related with the
expansion are being taken. This means it would not be wrong to said that the conduction of this
research will lead as base that will lead and assist the business to take relevant decision in
reference of its success and growth.
Hole, Pawar and Bhaskar, (2018) also elucidates that with the conduction of research the
area and scope with the concern decision will be adequately taken. Research will lead to making
detail analysis of the study and subject matter. An analysis of the market will lead to have a
creation of in depth knowledge and understanding so that the business will take most appropriate
decision. Performance of this research will lead to have a creation of base of knowledge with
which business will take decision of expansion. It will also enable the concerned business to
make identification of opportunities, minimization of risk, determination of problems, making
planning related with future and many more.
Use of research:
In accordance with the views of Nunan and Di Domenico, (2019) conduction of research
will lead to have a major role in terms of decision-making with regard to the concerned business.
As research will lead to have a gathering of data with the context of subject matter so with the
help of research, decision related with managerial level will be taken. Since research is the in-
depth study which will enable the business to determine the market idea along with its potential
risks and opportunities so with the help of market research the concerned business can formulate
its future strategies to move forwards towards the attainment of its goal of business expansion.
Fisher and Kordupleski, (2019)also said that conduction of research will lead to enable
the concerned business and its stakeholders to make decision on the basis of outcome of the
research. This means that it is useful for its stakeholders too. Since stakeholders including

owners, shareholders and various others have keen interest in the business and the information
which is being grabbed by the research will plays an important role with their concern.
Erickson, (2017) also said that the entire research, apart from the stakeholders is equally
useful for the entire business. Since the business is planning to make expansion of its business so
conduction of research will ba main and important aspect with regard to the business. Likewise,
with the help research in terms of market and external environment analysis, business can take
easy and compatible decision with the careful analysis of all the challenges and the available
opportunities. This means that it would not be wrong to said that the conduction of the research
will act as a base for taking decision regarding with expansion along with directing the company
towards the direction of success and growth.
Question B)
Research objectives
UK retailer by taking up appropriate research for expanding business operations into
Latin America need to identify best potential market, where it holds high crucial importance for
expanding new functional channels innovatively. The research objectives are variedly correlated
for attaining optimum working grounds based on competitive scenarios, which further
synchronises new specific business goals (Hunt and et.al., 2018). The bicycles and pursuit
clothing expansion in business, where gaining research further will enhance scope for untapped
new business goals actively. Latin America has varied countries where the business scenarios
also holds wide scale functional efficiency operations, scanning will enable to pertain towards
best productive business opportunities. Aim of research is also correlated to gain functional
expertise for using best marketing objectives framed, using best business models for untapped
new innovation strategies rapidly. By operating appropriate research objectives further new
synchronized expertise is evolved actively, which further will enable business goals to
primitively expand working efficacy targets diversely. The research objectives within UK retailer
is also fragmented to bring on high sales working strategies, rapidly evolve towards new working
targets and expand keen channels significantly. It will also enable business to segregate specific
preferences. Determinants correlated towards untapped new domains for higher scale technical
standards advancement, which further also opens up scope to be keenly informative diversely.
Objectives are also primitively worked on by attaining leveraged working scenarios rapidly,

engage with customers rapidly and also strengthen up working primitive targets actively. It will
also enable company to determine key untapped new creative working innovation, monitor
operations diversely and strengthen up larger viable work advancement diversely for
strengthened working rise.
Question C)
Identification and justification of primary and secondary research approaches for fulfilling
objectives of research
The identification and justification of primary and secondary research approaches for
fulfilling objectives of research can be understood to be highly crucial, to gain functional
expertise targets worked on actively. Primary research methods such as surveys, interviews will
be used for fulfilling objectives of research to be performed with high accuracy based on
optimum working efficacy goals (Jindal‐Snape and et.al., 2020). UK retailer selling bicycles and
outdoor pursuit clothing, is to further keenly expand new business operations into Latin America
which is one of the most competitive workplace expanding rapidly. Researching will enable
business to diversely grow in accurate directional parameters, determine new business goals and
also specifically function as per larger long term scope targets.
The primary research objective has high importance due to accurate accuracy and
efficiency it brings to data, which is collected form the correct sources for gaining accurate
information variedly. Justification for using surveys, interviews which are the primary research
options enables to bring high focus on fact that people specific preferences can be identified and
worked on practically. Furthermore, gaining data from primary approaches will enhance
objectives of research to be diversified effectively and worked on competently for viable
competitive business strategies. The secondary research, can be understood to be another
research option where approaches such as news articles, reviews online websites by various
authors which further enable to get varied detailed information (Malhotra, Nunan and Birks,
2017). Secondary research approaches are also correlated to gain varied expertise analysed,
worked on within market research for attaining larger data from varied sources. The accuracy
and leveraged scenarios, within usage of secondary approaches further competitively brings on
rise for large informative data to be used in proper structured format. Secondary research
approach also further significantly brings on diverse platforms enhanced for stringent growth

goals, primitively bringing on leveraged growth technical expanded among new platforms. The
retail business company will be able to gain best information, as per people preferences
diversely, where there is rapid scope fort large technical strengthened development. Approaches
will also practically bring forward specific keen untapped new working goals actively, evolve on
expertise benchmarks in competitive avenues for larger determinants.
Question D)
Target audience in research
The UK retailer company who sells bicycles and outdoor clothing, aims to expand their
business operations in Latin America where the target audience are young age people and bicycle
lovers. Target audience is also expanded among customers who look for effective and highly
affordable cycles, which further holds high importance among working parameters. This also
can be understood to bring on rapid rise on business prospects, for dynamic growth where
segmenting will further analyse new keen scenarios rapidly. Target audience is also specifically
operated among people who love to ride bicycles, for untapped new competitive business goals
and primitive functional working scenarios. This further correlates significant focus on stringent
business benchmarks, where there is high scope to optimise services as per working targets
diversely. Furthermore, there is wide strengthened business scope for technical expertise growth,
higher working synergies rapidly evolving and to technically expand business quest for attaining
new untapped customers market scenario.
The target audience are also expanded among people, where they are those who look
forward to bicycles in daily life scenarios, further integrating common significant growth
benchmarks. Target audience is also primitively worked on as highly crucial scenario, for
attaining performance rise which enhances scope for larger viable efficacy on longer term.
Target audience segmentation will further enable business to expand key business operations
imperatively, leveraging keen untapped new significant determinants for attaining optimum
benchmarks rapidly. Uk Retailer company for further expanding into customer untapped
markets, has high scope to invest strategically among specific customers targets dynamically and
also pertain stringent rise actively on wider primitive working domains. The target audience
segmentation also holds immense importance to strengthen up channelizing longer term business
operatives dynamically, expand functional goal onto new synchronized working domains.

Furthermore, investing and determining key business knowledge rapidly enables business to
expand rapidly new leveraged functional growth targets, get stringent customers growth
engagement and also determine key revenue rise. Target audience determines keen untapped new
significant commercial expansion strategically, which will enable business to expand rapidly and
also channelize new vision oriented determinants rapidly. UK company has high scope to
expand in North Amercia, for untapped new progressive aspects technically for larger viable
aspects.
Question E)
Key challenges associated with the conduction of research:
Performance of research would be beneficial for the entire business in terms of taking decision
with regard to expansion and its growth. However, it is to be noted that the conduction of
research includes various challenges which are as follows:
Quality:
It is a major challenge although it raises the authenticity of the research. As data is being
collected from the market with the help of manual moves which may include the chances of
errors. In addition, of this as the research is being performed at vast level which may include
gathering of wide range of data. While making analysis of that data there are again chances of
errors and affecting quality.
However, on a critical note if the data gathering will involve the use of local people along
with involvement of setting of standards against which quality is being measured and compared.
Then the challenge of quality will automatically be converted into opportunity which will raise
the standard of research.
Selection of methodology:
This is also a major challenge because if the methodology would be wrong than the entire
research would be affected (Snyder, 2019). This can be understood as methodology with regard
to research is counted as base. A wrong selection and interpretation of the methodology would
result in not grabbing of estimated outcome. Hence, selection of the best methodology in terms
of qualitative or quantitative would be carefully chosen.

While contrary on this if a detailed analysis with regard to the research will be performed
than it will lead to the choosing of selection of right methodology which will further raise the
quality and outcome of the research.
Different external environment:
This will also act as major challenge because as the business is making planning to make
expansion in Latin America and the external environment including the culture is very different
form the UK. This means research will need to face challenge in terms of different culture, legal
and political environment, social difference and various others.
However, on a contrary note, it is also to be noted that if the external environment would
be adequately analysed than it will lead to have better decision-making with respect to the
business along with transforming the challenges into opportunities.
Shortage of resources:
Resources are the important aspect with regard to every research. Time and money are
the two major resources in the context of this research (Aguinis and et.al., 2020). As a huge
amount of money would be required to conduct the research along with time. Since the company
is making expansion planning so a large sum would be required while conducting the research
and gathering data from the market.
Contrary to this as this will emerge as a challenge but with a careful management of
resources including cost and time the research would be fruitful. This means with a making of
adequate plan along with distribution of time as per tasks of the plan will lead to time
management. In the same way an involvement of secondary research in terms of using of articles
and other research material regarding the market research of Latin America will lead to make
saving of cost too.

REFERENCES
Books and journals
Aguinis, and et.al., 2020. Conducting management research in Latin America: why and what’s in
it for you?.
Erickson, G.S., 2017. New methods of market research and analysis. Edward Elgar Publishing.
Fisher, N.I. and Kordupleski, R.E., 2019. Good and bad market research: A critical review of Net
Promoter Score. Applied Stochastic Models in Business and Industry. 35(1). pp.138-
151.
Hole, Y., Pawar, S. and Bhaskar, M.P., 2018. Service marketing and quality
strategies. Periodicals of Engineering and Natural Sciences (PEN). 6(1). pp.182-196.
Hunt, and et.al., 2018. An introduction to overviews of reviews: planning a relevant research
question and objective for an overview. Systematic reviews. 7(1). pp.1-9.
Jindal‐Snape, D., and et.al., 2020. Systematic literature review of primary‒secondary transitions:
International research. Review of Education. 8(2). pp.526-566.
Malhotra, N.K., Nunan, D. and Birks, D.F., 2017. Marketing research: An applied approach.
Pearson Education Limited.
Mooi, E., Sarstedt, M. and Mooi-Reci, I., 2017. Market research: The process, data, and
methods using Stata. Springer.
Nunan, D. and Di Domenico, M., 2019. Rethinking the market research
curriculum. International Journal of Market Research. 61(1). pp.22-32.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.
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