Business Report on Mini BMW UK: SWOT Analysis, Key Drivers, and Operational Impact Analysis

Business report
portfolio Mini BMW
UK

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis...............................................................................................................................3
Key drivers .................................................................................................................................4
Operational Impact Analysis ...........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES:...............................................................................................................................6
Books and Journals.....................................................................................................................6

INTRODUCTION
The business environment is dynamic and it is necessary to know about the changes in
market. There is key role of the internal factors on the business organisation (Möller, Nenonen
and Storbacka, 2020). This report is based on BMW mini. SWOT analysis is important part of
this report and then the key drivers of change from external and internal environment are being
examined. In the end of this report there is discussion related to impact of these key drivers on
the functional areas of the business organisation.
MAIN BODY
SWOT Analysis
It is a tool that is being used by a business organisation to know about its internal
capabilities and strengths. The company is also able to know about the areas of weakness that
must be enhanced by them. The opportunities and threats for the company are also examined so
that precautionary actions can be taken by the firm in effective manner.
Strengths
 Customer services: BMW mini
provides best customer services. It
helps them to attract the customers and
keep them loyal for the business
organisation (Cepel and et.al., 2019). It
is seen that loyal customers are
important for success of the company.
 Brand value: BMW mini organisation
has established brand name in the
market. It helps the company to work
effectively so that they are able to
achieve success. The quality products
that are being offered by the company
help them to maintain the value of
brand and establish better image in the
Weakness
 Employees: One of the major weakness
that is being faced by company is
related to the employees. The
employees of the company are not
dedicated towards the work.
 Competitors: There is huge
competition that BMW mini has to
face. It can impact the profitability
position of the company.