Importance of Positioning and Repositioning for Marketers

MINTEL Fashion
Accessories report

Table of Contents
INTRODUCTION...........................................................................................................................3
Explain the relevance and importance of positioning and re-positioning for marketers. ..........3
Means of position map ...............................................................................................................4
Two methods of achieving the re-positioning by the company..................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Burberry is the fashion house which is providing the fashion accessories and it was
founded in 1856. The company is providing the trench coats and the ready to wear outer wear.
The report consist of the importance of the positioning and the re-positioning. It also includes the
implications for the performance of business. The methods through which the company would
able to achieve the re-positioning in the market is discussed as well.
Explain the relevance and importance of positioning and repositioning for marketers.
The positioning consist of the product and the performance of the product in the market.
Repositioning is the change in the position of the product. The company has to change the target
market in the case of the reposition of the market. The product quality and the price of the
product is playing the vital role in the performance of product in market. Through the positioning
and repositioning the customers are attracted towards the market (Straker and Wrigley, 2016).
Positioning is important of the product because through that the customers would
understand need of customers. Product positioning is starting with the market segments and the
by identify the needs of the customers. In order to fight competition the market the company
need to arrange the product and the services according to the customers needs. Company is
targeting the customers through which the company would promote products. Most important
use and the importance of the positioning is to carefully craft the messages of the company and
the messages need to be conveyed effectively to the customers as well. Communication must be
short but it must contain all the details of the product including the quality and the weight and
price.
Repositioning is playing the vital role in drafting the image of the company in the market
because company is changing the targeted customers and also the company would build the
positive image of the company in front of the customers. In repositioning the market is increase
and due to that the customers are attracted towards the company. New products with innovation
is attracting the customers(Robinson and Hsieh, 2016). The companies are also expanding their
business and the company need to work in the efficient manner in which the proper services are
provided to the customers.
Implications for the performance of the business
The company need to plan these strategies in the effective way which would change the
performance of the product. The positioning and the repositioning of the product in the market is