MIS609 Data Management and Analytics

Added on - 30 Nov 2020

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MIS609 Data Management and AnalyticsExecutive SummaryThe following report is based on one of the topmost grocery store and shopping complex ofAustralia that is Woolworths. The report provides the in-depth analysation of the datamanagement technologies in relation to the company. The complete report is divided into fivedifferent sections and evidence of every section is provided along. Initially in the report theinformation regarding the company is provided and Woolworths is selected because it hasmade use of big data technology so that they can meet the demands of the customers andprovide the standardised products as per need of the customers. In section two it has beenexplained that what data management technologies are being selected by the company andhow they are helpful. The big data analytics help to make decisions regarding the customerneeds on the basis of predictive analysis. This is also helpful in availability of resources intime. the data mining is being used by the company for marketing processes. The AI poweredrobots are used for making the things available to customers without any hassle.In the third section the sources used to analyse the information that is presented in sectiontwo are listed. The information regarding the official website, annual reports, blogs andjournals is provided. Then in the following section the problems that were faced by thecompany because it has not adopted the data management technology are discussed. Inaddition to this the problem faced after implementation of technology are also discussed. It ishighly recommended for Woolworth that they must make use of technology so that can meetneeds of customers effectively.1|Page
MIS609 Data Management and AnalyticsTable of ContentsExecutive Summary...................................................................................................................1Section 1: Introduction...............................................................................................................3Overview of organisation.......................................................................................................3Reason for the selection of company......................................................................................3Business of the chosen organization.......................................................................................3Section 2: Introduction to the concept of Data Analysis............................................................3Concepts used by Woolworths to solve business problems...................................................3Big data analytics in Woolworth........................................................................................3Data mining in Woolworth.................................................................................................4Data for AI..........................................................................................................................5Section 3: Data Source...............................................................................................................5Section 4: Analysis.....................................................................................................................5Section 5: Conclusion, findings, and recommendations............................................................6References..................................................................................................................................8Appendix..................................................................................................................................10Net Income 2018..................................................................................................................10Net Income 2017..................................................................................................................102|Page
MIS609 Data Management and AnalyticsSection 1: IntroductionOverview of organisationThe report below has taken the company that is a popular Australian chain of supermarketsnamely Woolworth. The company has covered 80% of Australian market. At present themarket value of company is38.96AUD−0.19(0.49%). Woolworth is founded was foundedon 22 September 1924 by five Australian entrepreneurs. The main headquarters of thecompany are inBella Vista,New South Wales,Australia. In the previous year the totalrevenue of the company has been noted down as$1,752 million profit in FY 2019. It isconsidered as one of the biggest wholesale retailer chain in the world("WoolworthsSupermarket - Buy Groceries Online", 2020). The main target of the provided case study is torecognize how Woolworth company make use of data management and analytical conceptsfor enhancing effective organizational decisions.Reason for the selection of companyThe Woolworth is chosen for the report as it makes use of different technologies whichare helpful in improvising processing and services of the company. The company uses thelatest technologies related to the big data, cluster computing, data mining, businessintelligence, data warehousing, and AI technologies so that they can improvise their unitseffectively(Arli et al., 2013). Additionally, the company make use of IT/IS so that needsof the customers can be completed in time. The main competitors areCarrefour, Tesco,LIDL, Walmart and Coles Group as these companies are providing the best technologicalfeatures and efficient business services. The information regarding this company help toanalyze how the latest technology can be used so that all issues related to business can beresolved.Business of the chosen organizationWoolworth is a supermarket and grocery store under which the number of goods and servicesare provided to the customers at affordable price. The customers are providing with goodexperience as latest technology is being used in the company. With the implementation of3|Page
MIS609 Data Management and AnalyticsBig Data in the company the company can predict the needs of customers and theysuccessfully fulfil their needs. The main target of company is to focus on the business needsas use of technology has increased maximum profits and revenue. The main aim of thecompany is to provide goods and services to the customers in such manner that all arecompletely satisfied(Dos Santos et al., 2013). The fulfillment of demands of the customersand maintaining quality is one of the main targets of Woolworths.Section 2: Introduction to the concept of Data AnalysisConcepts used by Woolworths to solve business problemsWoolworths uses different technologies related to data management with the help of whicheffective decisions are made and customers are given the main focus. Even if in the previousyear the revenue has declined due to adoption of different technologies and concepts relatedto data management the company has maintained its topmost position in the market.The usesautomation, robotic pickers and vertical shelves are helpful in sorting and moving theproducts from the automated storage to the online orders so that different orders can behandled online(Methner et al., 2014).Thus, the data of customers and company has becomeone of the most important assets of the company. The big data management and analytics hasbeen used by the company for maintaining the position in the market. The technology used inthe company are described below:Big data analytics in WoolworthThe use of big data has helped the companies to grow incredibly as they can easily predict theneeds of the customers and make them available in relative time. If compare the revenue thatis generated by the company in 2019 is $1,752 million. In 2018 the revenue was $5,694million whereas in 2017 the revenue was $1.53 billion. Thus, it can be analysed that everyyear the business is growing at rapid pace. The company make use of different intelligenceplatform that help the company to make better decisions. the different services related toanalytical technologies are provided and used by the company so that they can retain thecustomers(Riahi & Riahi, 2018). The company provide users the facility to make use ofonline services and doorstep delivery is being provided. It has been examined that thecompany make use of different Business Intelligence tools such as Excel, cloud services sothat they can calculate the needs of the customers and help to evaluate the main goals of thecompany. likewise, many other shopping complexes and groceries stores the Woolworth isalso facing problems related to the rapid change in the demands of the customers. It is4|Page
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